Aviation Marketing Hangar Flying

Paula, John, and Michael Duke of DBT.aero discuss Simon Sinek's book, "Start With Why - How Great Leaders Inspire Everyone to Take Action."

Fear is a powerful emotion. Let‘s have some fun with it! What do your customers have to fear from NOT doing business with you? 👻 Fear of missing out 👻 Fear of regulatory issues 👻 Fear of living an ordinary life 👻 Fear of inconvenience or extra work 👻 Fear of missing travel or [...]

This is the only workshop we do all year on mindset, even though it's SO important! Everybody wants to know strategy, even though we tell them that sales and marketing success is 80% mindset and only 20% strategy. And the most common reason we turn clients down is because of their mindset - they [...]

In today's dynamic discourse, we dive deep into "Prove It!" by Melanie Diesel and Phil M. Jones, exploring how modern marketers can establish trust and enhance the potency of their content in a crowded digital landscape. Melanie and Phil's insights pave the way for a lively conversation around creating value-driven content, building credibility, and [...]

You're running an FBO. What changes should you be making to make use of new tools and techniques, and what are the timeless principles of marketing that remain the same? John and I discuss . . . 00:00 - Emerging Trends in FBO Marketing 00:38 - Content is the Best SEO Strategy 01:15 - [...]

Many of our clients have been getting solicitations from SEO vendors that are, shall we say, somewhat less than credible. So, we talk about how SEO really works, and legitimate, sustainable ways for FBOs to achieve it. 00:00 Why FBOs should invest in SEO. 00:48 Email spam from SEO companies 01:44 Why is SEO [...]

Like most marketing tactics, people tend to expect way too much, AND way too little, of any particular marketing tool or tactic. In spite of all the hype, content is merely a means to an end.  It's the best way to accomplish MANY sales and marketing tasks - Attracting leads and prospects Smoothing the [...]

It's the middle of summer, so it's hard to get a lot of reading done, but here's one that was worth the time.We found Masterful Marketing to be pretty "nutrient dense" because of great examples and marketing case studies.Join John Williams, Paula Williams, Michael Duke, John "Grumpy" Davies, and Stella Bouldin for this conversation about [...]

What kind of response should I get from my podcast? Will I be famous? Will I get rich? Will I sell a ton of products and services? Short answer - no. Long answer? Yes! First, we cover some of the basics of metrics in the world of Podcasting. Nielson Ratings on TV AAM Alliance [...]

John and I have this little problem. We have trouble taking off our “sales coach” hats. You know how, if you’ve ever waited tables you have a hard time switching that off and not passing judgement when you go out to a restaurant as a customer? Sometimes you just want to take the waitress [...]