You're running an FBO. What changes should you be making to make use of new tools and techniques, and what are the timeless principles of marketing that remain the same? John and I discuss . . . 00:00 - Emerging Trends in FBO Marketing 00:38 - Content is the Best SEO Strategy 01:15 - [...]

Many of our clients have been getting solicitations from SEO vendors that are, shall we say, somewhat less than credible. So, we talk about how SEO really works, and legitimate, sustainable ways for FBOs to achieve it. 00:00 Why FBOs should invest in SEO. 00:48 Email spam from SEO companies 01:44 Why is SEO [...]

Like most marketing tactics, people tend to expect way too much, AND way too little, of any particular marketing tool or tactic. In spite of all the hype, content is merely a means to an end.  It's the best way to accomplish MANY sales and marketing tasks - Attracting leads and prospects Smoothing the [...]

It's the middle of summer, so it's hard to get a lot of reading done, but here's one that was worth the time.We found Masterful Marketing to be pretty "nutrient dense" because of great examples and marketing case studies.Join John Williams, Paula Williams, Michael Duke, John "Grumpy" Davies, and Stella Bouldin for this conversation about [...]

What kind of response should I get from my podcast? Will I be famous? Will I get rich? Will I sell a ton of products and services? Short answer - no. Long answer? Yes! First, we cover some of the basics of metrics in the world of Podcasting. Nielson Ratings on TV AAM Alliance [...]

John and I have this little problem. We have trouble taking off our “sales coach” hats. You know how, if you’ve ever waited tables you have a hard time switching that off and not passing judgement when you go out to a restaurant as a customer? Sometimes you just want to take the waitress [...]

John and I have this little problem. We have trouble taking off our “sales coach” hats. You know how, if you’ve ever waited tables you have a hard time switching that off and not passing judgement when you go out to a restaurant as a customer? Sometimes you just want to take the waitress [...]

We've discussed many books about the topic of brand or product storytelling in the last few years. We've discussed StoryBrand by Donald Miller Marketing Made Simple by Donald Miller The Visual Sale with Tyler Lessard Why choose another one? Because storytelling is SUCH a powerful skill for sales and marketing professionals, that we think [...]

We've discussed many books about the topic of brand or product storytelling in the last few years. We've discussed StoryBrand by Donald Miller Marketing Made Simple by Donald Miller The Visual Sale with Tyler Lessard Why choose another one? Because storytelling is SUCH a powerful skill for sales and marketing professionals, that we think [...]

This week's topic? Video! Why video, and why now? Because of our shiny new studio Because we're having a live workshop this week about storyboarding promo videos for your product or service. We hope you can make it. Because it's amazingly effective.  We can't sell things in person to everyone all the time, but [...]