So, we typically do marketing to sell aviation products and services. But in the last two years, we've also been engaged to help companies find and retain great employees. Here's what we've learned. A lot of turnover happens because people feel like they aren't properly trained, supported and engaged. And many great future employees [...]

This discussion ventured into an enlightening discussion on "The Revenue Acceleration Playbook" by Brent Keltner. The book proposes an innovative approach to integrating sales, marketing, and customer success to streamline the buyer’s journey and enhance revenue growth. Here’s a snapshot of our engaging conversation. Beyond Departmental Silos John initiated the discussion by highlighting the [...]

In the vast expanse of large organizations, especially within the dynamic realms of sales and marketing, the essence of team cooperation cannot be overstated. The synergy of well-coordinated teams fuels not just productivity but also cultivates an environment brimming with innovation and commitment. However, the path to achieving seamless team collaboration is often littered [...]

We understand big companies. And we understand CEOs! It's a challenge to be responsible for EVERYTHING you do internally, and still have time to be a public advocate for your company's products and causes. You're far to busy to be famous. And yet some level of public advocacy is SUCH an advantage to your [...]

Our clients are NOT (usually) beginners. They are marketing professionals at the top of their game. They come to us to get to the NEXT level. So why do we start with the absolute basics? We'll be sharing insights inspired by iconic figures like Vince Lombardi and Ben Franklin, demonstrating how mastering basic principles [...]

How do we set prices for aviation services? We want our pricing model to be a great value, and simple to understand. Unfortunately, the process to DEVELOP a great pricing policy is anything but simple! Feel free to borrow or steal from our methodology - we've been tweaking it for ten+ years (and will [...]

From Sesame Street to Sims - the Connection between Marketing, Education and Aviation! You don't have to talk like a giant yellow bird on helium to get the attention of potential buyers. But under the right circumstances, we're not above learning some interesting lessons from one! 00:00 [Opening] Hi, I'm Paula Williams with ABCI. [...]

00:52 Introduction to the Best Marketing Campaigns of 2023 06:26 The Three Key Elements: List, Offer, Presentation 07:49 Why do campaigns fail? Most common problems Major Campaigns Unpacked: 23:50 Prospecting Campaign: Continuous Engagement Strategies 28:26 Valentine's Day Campaign: Leveraging Seasonal Opportunities 34:15 Trade Show Event Campaign: Maximizing Impact at Live Events Evaluating and Improving [...]

✈️ Welcome to our book club discussion, hosted by ABCI, where we delve into the dynamic world of aviation and marketing! This month's session features a vibrant conversation between aviation experts Paula and John Williams, Gene Clow, of Great Circle Aircraft;  and Dana Knight, a product director with eTT Aviation focused on innovative aviation [...]

Tom Lelyo of JET LIFE AERO was kind enough (and BRAVE enough) to let us dissect his personal LinkedIn profile in front of a live studio audience. We went over some of the best practices we've learned in our MANY years of working with aviation professionals. In our experience, when your personal branding is [...]