Famous Ads from the Automotive industry The idea from this podcast came to me when we were driving across Europe in a very nice new BMW rental car. And John had the slogan from an ad spontaneously come out of his mouth. 

I was really surprised, because he’s in a demographic that is the [...]

In today’s aviation landscape, it's crucial to recalibrate our approach to conferences and events. The pandemic offered a  pause, allowing us to break from tradition and reassess the value of these large gatherings. Notably, Gulfstream's absence from NBAA this year sparked discussions - a reminder that not all industry events align perfectly with every [...]

As you've probably guessed, this whole series is just so that John and I have an excuse to share our vacation photos. But we do have a couple of points to make here: With your aviation marketing analytics - are you looking at the right things? How do you know what numbers are good? [...]

Exclusive versus inclusive marketing strategies. I’ve lived in Salt Lake City my entire life and have never been inside a working LDS temple. I was in Rome for two days and I toured the Vatican museums, including the Sistine Chapel. Entry into the Vatican Basilica itself is free to anyone. Two very different strategies, [...]

Some very successful people are NOT specialists. They are generalists. The entire education system can get very good at one thing, and it’s great to have people on your team who have very specialized skills. And there are marketing professionals who make a VERY good living doing just one thing. There are people who [...]

At ABCI, we're passionate about supporting youth and fostering career opportunities in the aviation industry. ✈️ For this week’s Wins Wednesday, we're thrilled to share a short video highlighting some of our incredible clients who share this vision and are making a positive impact on the aviation community.🌟 Our clients go above and beyond: [...]

Paula, John, and Michael Duke of DBT.aero discuss Simon Sinek's book, "Start With Why - How Great Leaders Inspire Everyone to Take Action."

Fear is a powerful emotion. Let‘s have some fun with it! What do your customers have to fear from NOT doing business with you? 👻 Fear of missing out 👻 Fear of regulatory issues 👻 Fear of living an ordinary life 👻 Fear of inconvenience or extra work 👻 Fear of missing travel or [...]

This is the only workshop we do all year on mindset, even though it's SO important! Everybody wants to know strategy, even though we tell them that sales and marketing success is 80% mindset and only 20% strategy. And the most common reason we turn clients down is because of their mindset - they [...]

In today's dynamic discourse, we dive deep into "Prove It!" by Melanie Diesel and Phil M. Jones, exploring how modern marketers can establish trust and enhance the potency of their content in a crowded digital landscape. Melanie and Phil's insights pave the way for a lively conversation around creating value-driven content, building credibility, and [...]