Aviation Marketing Hangar Flying

From Sesame Street to Sims - the Connection between Marketing, Education and Aviation! You don't have to talk like a giant yellow bird on helium to get the attention of potential buyers. But under the right circumstances, we're not above learning some interesting lessons from one! 00:00 [Opening] Hi, I'm Paula Williams with ABCI. [...]

00:52 Introduction to the Best Marketing Campaigns of 2023 06:26 The Three Key Elements: List, Offer, Presentation 07:49 Why do campaigns fail? Most common problems Major Campaigns Unpacked: 23:50 Prospecting Campaign: Continuous Engagement Strategies 28:26 Valentine's Day Campaign: Leveraging Seasonal Opportunities 34:15 Trade Show Event Campaign: Maximizing Impact at Live Events Evaluating and Improving [...]

✈️ Welcome to our book club discussion, hosted by ABCI, where we delve into the dynamic world of aviation and marketing! This month's session features a vibrant conversation between aviation experts Paula and John Williams, Gene Clow, of Great Circle Aircraft;  and Dana Knight, a product director with eTT Aviation focused on innovative aviation [...]

Tom Lelyo of JET LIFE AERO was kind enough (and BRAVE enough) to let us dissect his personal LinkedIn profile in front of a live studio audience. We went over some of the best practices we've learned in our MANY years of working with aviation professionals. In our experience, when your personal branding is [...]

Famous Ads from the Automotive industry The idea from this podcast came to me when we were driving across Europe in a very nice new BMW rental car. And John had the slogan from an ad spontaneously come out of his mouth. 

I was really surprised, because he’s in a demographic that is the [...]

In today’s aviation landscape, it's crucial to recalibrate our approach to conferences and events. The pandemic offered a  pause, allowing us to break from tradition and reassess the value of these large gatherings. Notably, Gulfstream's absence from NBAA this year sparked discussions - a reminder that not all industry events align perfectly with every [...]

As you've probably guessed, this whole series is just so that John and I have an excuse to share our vacation photos. But we do have a couple of points to make here: With your aviation marketing analytics - are you looking at the right things? How do you know what numbers are good? [...]

Exclusive versus inclusive marketing strategies. I’ve lived in Salt Lake City my entire life and have never been inside a working LDS temple. I was in Rome for two days and I toured the Vatican museums, including the Sistine Chapel. Entry into the Vatican Basilica itself is free to anyone. Two very different strategies, [...]

Some very successful people are NOT specialists. They are generalists. The entire education system can get very good at one thing, and it’s great to have people on your team who have very specialized skills. And there are marketing professionals who make a VERY good living doing just one thing. There are people who [...]

At ABCI, we're passionate about supporting youth and fostering career opportunities in the aviation industry. ✈️ For this week’s Wins Wednesday, we're thrilled to share a short video highlighting some of our incredible clients who share this vision and are making a positive impact on the aviation community.🌟 Our clients go above and beyond: [...]