Is it true that only the big OEMs and fuel companies get noticed in aviation publications and at trade shows? Not at all! In this episode, we talk with our dear friend and AIN Editor Chad Trautvetter about how marketing people and media people work together, and about how even small and medium-sized organizations [...]

Video is the most cost-effective tool to build relationships, overcome objections, and educate prospects. Aviation industry professionals joined us for this live workshop and contributed great questions and insights! Video is the most cost-effective tool to build relationships, overcome objections, and educate prospects. In this workshop, we Brainstormed concepts that will be effective with [...]

Sex, money and politics aren't fit topics for polite company. At least that's what many of us have been taught. And yet, there IS a place for activism in business. We discuss examples from the book, and from the aviation industry. REI Opt-Outside campaign. The sporting goods store defies retail convention by keeping stores [...]

Free Workshop - Aviation Trade Show Success Resales, recaptures, and referral campaigns are the most profitable campaigns you can run in  the aviation industry. Trade shows are an important activity for us, and for many of our clients. Where else can you be in the SAME ROOM with SO MANY prospective clients, investors, and [...]

Speaking is a huge part of sales, especially in the aviation industry. So, you might as well get good at it! This book is a great place to start. Michael Duke of DBT Aero and Stella Bouldin, copywriter, join John and I for this discussion. Despite the title, it's not really about speaking, in [...]

I am still in denial. I'm still checking my phone, expecting to hear his booming voice on a phone call, or one of his hysterically funny text messages. John and I miss our dear friend, Jeremy Cox, who passed away unexpectedly last week. But here are ten - just a few of the many, [...]

Marketing in aviation often means marketing to the affluent. And that makes some people new to the industry, or people from other backgrounds,  a little uncomfortable. Many people have misconceptions about the affluent, brought about by Robin Leach's "Homes of the Rich and Famous,"  MTV specials,  and the Kardashians. The thing about those articles and shows [...]

You've worked hard to create a great brand, and you know how important it is to create positive associations among the community! Once you have a great brand, you want to make sure you're taking every possible opportunity to get the word out. Besides expensive magazines and trade shows, how do you become known [...]

Free Workshop -Aviation Industry Resales, Recaptures, & Referrals Resales, recaptures, and referral campaigns are the most profitable campaigns you can run in  the aviation industry. With a great product or service, it's so much easier to get an existing or past customer to buy from you again or to refer others to your business. [...]

Join Paula, John, and John Davies, aircraft appraiser and owner of JAMM Aircraft appraisals.  JAMM's adorable canine VP, Chewy, also makes an appearance. We discuss Marketing Made Simple by Donald Miller, why the simplest version of an ad or product description is always best, and why it's best not to even talk about the [...]