Prospecting is the lifeblood of aviation sales, yet it’s often the most intimidating part of the process. In our latest workshop, we tackled this challenge head-on, breaking down the key steps to building a full pipeline in 90 days—without resorting to spammy, high-pressure tactics. From targeting the right prospects with precision to making confident [...]

In this week’s podcast episode, we’re tackling one of the most nerve-wracking yet crucial parts of aviation sales—how to approach your top 10 prospective customers effectively. In a previous episode, we covered finding ideal targets using ChatGPT and Linkedin. That's great and all, but what do we do from there? Whether you’re a seasoned [...]

We were absolutely delighted to welcome Brian Galicia, co-author of Navigating LinkedIn for Sales, to our Aviation Sales and Marketing Book Club discussion! Brian brought an incredible depth of knowledge about using LinkedIn effectively—not just as a networking tool, but as a powerful way to build real, meaningful business relationships in the aviation industry. [...]

In this episode, Paula and John Williams of ABCI dive into the art of smarter prospecting for aviation sales using cutting-edge tools like FAA data, ChatGPT, and LinkedIn. They walk through a step-by-step process to identify ideal customers, focusing on an MRO targeting Citation XLS+ operators. With practical tips for narrowing down massive datasets, [...]

Welcome to our annual year-in-review webinar! I’m Paula Williams, founder of ABCI, and I’m thrilled to be joined by our talented team members: Muhammad Ali Memon, Angel Duliguez, Stella Bouldin, and Shannon Dousharm. Together, we’re diving into the biggest lessons, challenges, and triumphs of 2024 while sharing our vision for 2025. 🔍 In this [...]

In this workshop, I wanted to create a space where we could dive into the practical aspects of using Google tools for SEO and analytics, tailoring the session to your unique questions and priorities. John Williams, Kellie Rittenhouse, Robert Mark, Stella Bouldin, Angela Duguilez, Nadia Ostrovsky and I discuss a lot of things [...]

In this lively book club discussion, the team dives into the practical lessons of Your Website Sucks—a straightforward guide to improving website usability and conversions. While opinions on the book varied, the conversation revealed a universal appreciation for its focus on fundamentals and usability. Participants explored common website design mistakes, including overly clever layouts, [...]

In this engaging workshop on disaster recovery, I guided participants through the essential steps every business needs to take to prepare for the unexpected. From understanding why a disaster plan is crucial to real-life examples of what can happen when things go wrong, this session offered valuable insights and actionable takeaways. We explored how [...]

💡 8-Second PR: Exploring the Relationship Between Marketing and PR in Aviation In this discussion, Paula  and John Williams, Ben Neivert, Stella Bouldin and Angel Duliguez delve into 8-Second PR by Liz Kelly, examining how marketing and PR intersect, the importance of reputation management, and how modern tools like AI can enhance PR efforts. [...]

Great discussion with Stella Bouldin and Ben Neivert about Drew Neisser's book Renegade Marketing. A few highlights- Renegade Marketing is to strategy what Jay Conrad Levinson's Guerilla Marketing is to tactics - a very complete overview with some very actionable exercises to be sure you're "doing it right." We discussed key strategies and trends [...]