Ever wondered how successful businesses strategically track their numbers to achieve ambitious sales goals? In this transparent deep-dive, Matt pulls back the curtain on his pool manufacturing business to reveal exactly how he's working toward his target of selling 40 units annually.

The journey begins with a fundamental question many entrepreneurs overlook: "Why haven't I hit my goals yet?" Rather than simply throwing more money at marketing, Matt demonstrates how establishing clear KPIs and refining your sales process must come first. Through real metrics from his business—including his 1.72% conversion rate on a $49,364 average product—he breaks down precisely how many leads (2,350 annually) and what monthly marketing budget ($7,500) are required to reach his targets.

Most valuably, Matt challenges the common misconception that more leads automatically equal more sales. His data-backed strategy emphasizes the importance of tracking conversion rates at each funnel stage: lead to quality appointment (targeting 10-20%), appointment to sale (targeting 20-30%), and overall lead-to-sale conversion. His Return on Ad Spend (ROAS) of 15:1 over six months demonstrates how effective his approach has become.

Beyond the numbers, Matt shares practical wisdom on avoiding bottlenecks, delegating effectively, and building the right team through recruitment rather than hiring. His implementation of a Dream Chaser Accountability Program highlights his commitment to developing his team alongside his business.

Whether you're running a high-ticket service, a manufacturing operation, or any growing business, these actionable insights on tracking the right metrics will help you make data-driven decisions and achieve your most ambitious revenue goals. Ready to transform how you approach your marketing and sales strategy? Listen now.

What if God has given you authority over far more than just seven cultural mountains? Paul Marc Goulet, former pastor of International Church of Las Vegas, reveals a paradigm-shifting perspective on kingdom influence that will forever transform how you see your purpose.

After nearly three decades leading one of Las Vegas's most influential churches, Paul discovered that true impact happens when believers move beyond gathering within church walls to actively transforming every sphere of society. "The kingdoms of this world have become the kingdoms of our God," he shares, challenging us to see our workplaces, neighborhoods, and relationships as divine assignments.

Paul's remarkable journey from suicidal hockey player to kingdom builder illustrates the power of a transformed identity. With disarming honesty, he reveals how God healed deep childhood wounds and repurposed his therapist training to help others find emotional wholeness. His practical insights on hearing God's voice, distinguishing divine thoughts from mental noise, and healing unconscious lies offer a roadmap for anyone seeking deeper spiritual connection.

The conversation takes an unexpected turn when Paul opens up about surviving two strokes, experiencing divorce despite his leadership position, and receiving a divine call to Madagascar where he's now training 100,000 leaders annually. His audacious vision to provide 55,000 pairs of cleats to young rugby players—each branded with Jesus' name—demonstrates how practical needs open doors for spiritual transformation.

Whether you're building a business, raising a family, or seeking your purpose, this episode will equip you to see your everyday work as a kingdom assignment. Paul's wisdom on leadership as influence rather than control, on hearing God's voice in practical ways, and on maintaining spiritual disciplines will empower you to bring heaven's culture into every relationship and responsibility in your life.

Forgiveness and being unoffendable are powerful spiritual disciplines that Jesus modeled perfectly even after betrayal. This approach transforms relationships, business leadership, and personal peace by breaking the cycle of offense and anger that drives much of our society.

• Jesus demonstrated radical forgiveness in John 21:12 by inviting disciples who betrayed him to breakfast
• Our society uses anger and offense as primary motivations, but Jesus showed a different way
• Being unoffendable isn't about tolerating bad behavior but choosing a heart posture that releases anger
• When we hold unforgiveness, Jesus reminds us that hatred in our hearts is as serious as murder
• Motivation should come from the Lord rather than from anger or offense
• Book recommendation: "Unoffendable" by Brant Hansen provides biblical foundation for this concept
• Releasing unforgiveness and offense creates freedom rather than weakness

I encourage you to forgive, release that anger, and make a commitment to be unoffendable. Check out Brant Hansen's book for practical guidance rooted in scripture.

Finding contentment in God's grace alone provides the foundation for running your business without letting it consume you. We explore how linking our emotional well-being to external circumstances creates an exhausting rollercoaster that conflicts with biblical teaching on sufficiency.

• 1 Timothy 6:6 reminds us there's much gain in godliness with contentment
• Challenging question: Is it God's grace plus something else equals contentment, or is grace alone sufficient?
• Perceived lack doesn't mean God isn't providing—He walks alongside us in wilderness seasons
• Our cup overflows when we find contentment in Christ, not in business outcomes
• This mindset shift requires daily recommitment, not just intellectual agreement
• God calls us to redeem culture by representing Christ well in our businesses

Look for ways this week to represent Christ well in your sphere of influence. Spend quality time with the Lord, don't isolate yourself, and pursue Him above all else.

Faith and physical discipline are deeply interconnected, with scripture providing motivation for bodily stewardship. Taking care of our health isn't just about physical appearance but about honoring God's temple and developing mental fortitude for Kingdom work.

• The transformative power of 1 Corinthians 9:27: "I discipline my body and make it my slave"
• Losing 55-60 pounds through an animal-based diet focused on nutrient-dense foods
• Progression from simple morning walks to running and bodyweight training
• Pushing through mental resistance builds spiritual muscles alongside physical ones
• Eliminating distractions like podcasts and social media creates space to hear God's voice
• Maintaining healthy accountability through mentors and trusted relationships
• God provides everything we need when we quiet external voices and listen to Him

Focus on the Lord, remove the noise, and listen for His next instructions. Your next season may look different, but clarity comes from seeking Him first.

Kingdom impact in the marketplace doesn't happen accidentally—it requires intentional structures that prioritize discipleship while pursuing business excellence. Matt Walton reveals the transformative Dream Chaser Accountability Program (DCAP) he's developed to guide employees toward personal, professional, and spiritual flourishing.

The program emerged from a divine prompting: "Instead of serving the community this month, serve your people." This shift led to a structured framework helping team members identify their purpose, envision their ideal future, recognize growth areas, and address limiting beliefs. Remarkably, on the very first day of implementation, one employee surrendered his life to Christ—powerfully demonstrating the program's kingdom impact.

Statistical evidence supports this approach. People are 65% more likely to accomplish goals when they verbalize them, but this jumps to 95% when accountability partners are involved. Additionally, breaking larger objectives into smaller timeframes increases achievement probability by 20%. The DCAP framework leverages these insights through a six-part structure addressing behaviors to change, examining underlying beliefs, creating detailed future visions, and establishing accountability mechanisms.

Walton emphasizes multiplication through leadership—focusing intensively on developing the top 20% of the workforce while empowering them to guide others. This creates a sustainable discipleship culture where business becomes ministry. As he notes, "If we treat this more like discipleship rather than a job, we will literally start to see transformation happen in the marketplace."

Ready to transform your business into a platform for kingdom impact? Implement these discipleship principles and watch as your team grows professionally, personally, and spiritually. The marketplace is your mission field—are you making the most of it?

From addiction and incarceration to becoming what he proudly calls a "heavy metal technician," Christopher Biddy's transformation story captures the essence of what happens when business owners prioritize kingdom impact over income.

Every morning, Christopher boards a bus from prison to Matt Walton's metal fabrication shop, where he's discovered not just employment, but purpose, dignity, and community. After nearly eleven years in the Nevada Department of Corrections, Christopher shares candidly about how his journey through addiction led him to "the bottom of the barrel" where survival meant compromising morals and making destructive choices.

What makes this story remarkable is the pathway to change. Christopher describes how transformation began with seemingly insignificant decisions – reducing profanity, avoiding negative music, picking up trash when he saw it. "Those little things," he explains, "they just started building me and building me." Through a transitional living program and support from Hope for Prisoners, Christopher gained technical skills and a renewed mindset. The world had changed dramatically during his incarceration – people "bowing to their neon gods" (smartphones) – requiring him to develop new approaches to social interaction.

Today, Christopher not only works with metal but also participates in "serve days" where he volunteers his time to help others. Though apprehensive about full reentry to society, he now possesses what he calls "weapons" for success: supportive relationships, marketable skills, and newfound faith. His powerful message to others facing similar struggles? "If I could do it, you could do it... The help is out there. You just got to apply yourself and throw yourself into it 100%."

Ready to hear more stories of transformation through kingdom business? Subscribe now and join our community of business leaders making an eternal difference.

Matt Walton shares his passion for marketplace discipleship and human development as the foundation of Kingdom business. He reveals how focusing on developing people holistically while they work creates organizations that benefit everyone who touches them.

• Moving from pursuit of followers to pursuit of value and Kingdom impact
• Using the Great Commission as the foundation for business operations
• Understanding that profit is essential but not the ultimate purpose
• Developing a six-level leadership delegation framework that empowers employees
• Creating a "Dream Team" mentorship program to help employees achieve personal goals
• Implementing discipleship programs instead of performance improvement plans
• Conducting regular prayer meetings, daily team meetings, and monthly serve days
• Hiring top-down leaders who align with company values
• Building training programs that prevent bringing "cancer" into the business
• Moving toward incentive-based pay systems
• Consulting God as the CEO of your business

Make God your CEO. You're a steward and managing partner alongside Him because He wants to partner with you in your business.

Where we WORK | WORSHIP | SERVE 
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Thank you for choosing Avodah Talk w/ Matt Walton

What does it take to transform your life when you feel all is lost? Join us as we delve into the heartwarming journey of Jon Ponder, a man who escaped the clutches of addiction and crime to find purpose and hope. Raised in challenging circumstances in New York, John grappled with the realities of a fatherless family and the harsh streets, leading him to a life of crime from a young age. After multiple incarcerations, it was in the darkest hours of his life that he would encounter a message of faith that would change everything.

Jon's story illustrates the immense power of redemption and divine intervention as he recounts his time in prison and the pivotal moment when he chose to embrace a new path. With prayer guiding him, he turned his life around and devoted himself to helping others who had walked similar paths. As the founder of Hope for Prisoners, Jon's mission focuses on preparing incarcerated individuals for life beyond the walls of the prison system. Through mentorship and community support, he actively works to ensure that transitioning back to life outside is empowering, holistic, and sustainable.

This episode is a testament to the transformative power of faith and the importance of second chances. Listeners will take away not only inspiration from Jon’s life but practical insights into how we can help others in their journeys. Explore how Jon has built paths of opportunity for formerly incarcerated individuals and learn how you can be part of this life-altering journey of hope and recovery. Let’s engage in meaningful conversations about redemption, community impact, and making a difference. Don't forget to subscribe, share your reviews, and engage with us to help spread the message of transformation!

Follow Jon Ponder here: https://www.instagram.com/jondponder/

Check out the incredible work he is doing at Hope for Prisoners! https://www.instagram.com/hopeforprisoners/

Website: https://hopeforprisoners.org/

Where we WORK | WORSHIP | SERVE 
🔗 Stay connected:
       YouTube: @therealmattwalton + @containurpools  
       Instagram: @therealmattwatlon + @containur_pools
       Website: www.containurpools.com 
👉 Subscribe for weekly insights.
🔔 Turn on notifications so you never miss an episode.
📩 Engage with us in the comments – your thoughts enrich our discussions.

Thank you for choosing Avodah Talk w/ Matt Walton

What if the challenges you face in business are not obstacles but opportunities to strengthen your faith? Join me, Matt Walton, as we explore the transformative journey of kingdom entrepreneurship and how it intersects with faith. Drawing from my personal story of how a simple change in eating habits brought greater clarity and vitality, I challenge you to identify one life change that could spark broader positive transformations. Anchored in the wisdom of scripture, particularly Matthew 6:25-34, we'll discuss how to navigate the trials of entrepreneurship by deepening our reliance on God, who provides unwavering guidance and support.

The path of an entrepreneur is filled with hurdles, but with resilience and strategic planning, they can be transformed into stepping stones toward success. By reflecting on the story of Joseph, we'll uncover the importance of patience and trust in divine timing, recognizing that significant achievements require both faith and obedience. We'll also explore strategic tools like SWOT analysis, which, when paired with discernment, can turn potential setbacks into opportunities for long-term growth. It's crucial to see these challenging periods not as punishments but as preparatory phases that draw us closer to fulfilling God's plan for our businesses and lives.

Embracing a life led by the Holy Spirit, we’ll examine the extraordinary outcomes that obedient and faith-driven actions can produce, inspired by biblical figures like Nehemiah. Through personal anecdotes and reflections, discover how serving others and engaging in community outreach can lead to profound transformations in both business and personal life. In our concluding prayer, we invite you to seek fulfillment through faith and trust in God's guidance, echoing the steadfast trust of figures like Daniel. This episode is a heartfelt call to all kingdom entrepreneurs to pursue God wholeheartedly, prioritize service, and glorify God in every aspect of their lives.