The Content Cocktail Hour

Avoiding attribution intoxication and letting your creativity differentiate you with Camela Thompson at CaliberMind


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Camela Thompson is the Director of Growth at CaliberMind, the leading B2B Data Platform for Revenue Insights you can trust. Brett and Camela discuss the tension between being a creative marketer and attribution intoxication. Executives need to be okay hearing bad news; communicate successes and be honest about your failures. Honest internal marketing is essential.

0:00 Intro
0:58 Conversation
4:00 Role at CaliberMind
7:30 Humanize marketing
10:10 Account-based marketing
13:30 Podcasting
17:30 Internal success metrics
20:06 Striking a balance
23:48 Sharing bad news
26:30 Internal marketing
28:00 Learn more
28:40 Outro


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The Content Cocktail HourBy Jonathan Gandolf

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