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Camela Thompson is the Director of Growth at CaliberMind, the leading B2B Data Platform for Revenue Insights you can trust. Brett and Camela discuss the tension between being a creative marketer and attribution intoxication. Executives need to be okay hearing bad news; communicate successes and be honest about your failures. Honest internal marketing is essential.
0:00 Intro
0:58 Conversation
4:00 Role at CaliberMind
7:30 Humanize marketing
10:10 Account-based marketing
13:30 Podcasting
17:30 Internal success metrics
20:06 Striking a balance
23:48 Sharing bad news
26:30 Internal marketing
28:00 Learn more
28:40 Outro
Join The Juice
Sign up for The Blend (weekly newsletter from The Juice)
Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Camela:| Twitter | LinkedIn | Website | Podcast
Follow Brett:| Twitter | LinkedIn
By Jonathan Gandolf5
1515 ratings
Camela Thompson is the Director of Growth at CaliberMind, the leading B2B Data Platform for Revenue Insights you can trust. Brett and Camela discuss the tension between being a creative marketer and attribution intoxication. Executives need to be okay hearing bad news; communicate successes and be honest about your failures. Honest internal marketing is essential.
0:00 Intro
0:58 Conversation
4:00 Role at CaliberMind
7:30 Humanize marketing
10:10 Account-based marketing
13:30 Podcasting
17:30 Internal success metrics
20:06 Striking a balance
23:48 Sharing bad news
26:30 Internal marketing
28:00 Learn more
28:40 Outro
Join The Juice
Sign up for The Blend (weekly newsletter from The Juice)
Follow The Juice:| Website | Blog | Twitter | LinkedIn
Follow Camela:| Twitter | LinkedIn | Website | Podcast
Follow Brett:| Twitter | LinkedIn

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