EthicalVoices

Avoiding Ethical Pitfalls in Media Relations


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Michael Smart, a leading media relations trainer and coach discusses ethical pitfalls PR pros may face in media relations and shares practical advice on how to avoid them, including:
• Why you should always choose ethics over revenue
• Ethical challenges in media relations
• Why every PR pro needs a freedom fund
...more
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EthicalVoicesBy Mark McClennan, APR, Fellow PRSA

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