My guest on this week’s show was Susan Wurzelbacher, a Los Angeles based expert on attractiveness. Susan shared some ‘tip of the iceberg’ insights into why attractiveness is important, not only in physical cases but in assessing potential business partners / relationships.
We explored how attractiveness and aging go together; how we are being viewed just as we view others; what our facial lines tell/show and; the three components of the Attractiveness Success Factor:
Glamour – which is fairly obvious and actually accounts for the least of the three factors;
Survival Indicators – which focus on one’s health; biological and cellular growth and; the critical importance of drinking water, good hygiene and eating well;
True Beauty Equation – which emphasizes the value in finding and living one’s joy.
Susan cites Shawn Rosenberg, Director of Graduate Political Psychology at the University of California, Irvine, who has been studying the convergence of PA (Physical Attractiveness) and politics for 15 years. Rosenberg claims that “Physical appearance is a significant part of the election equation for voters. Although people will never admit it, appearance can rival issues in the decision-making process.”
Susan also recommended the book, The Wisdom of Your Face by Jean Haner, for those interested in learning some basics about what our faces tell others. Additionally, she shares a favorite study of hers entitled, The Scale of the Trustworthy Face . Her food for thought with this visual analysis is: When we think of humans as a commodity-driven race (meaning we depend on our community affiliation for survival), which of these two faces would you rather in your community? Which would you be more likely to trust? Obviously, there is considerable science behind what most of us see ‘on the surface.’
The key to aging gracefully isn’t waiting until you need to have work done to turn back the hands of time. It’s about taking measured steps early and throughout the entire aging process, along the Continuum of Beauty, to look your best at any age.