Aware with Seb

We welcome Hannah Pérez, founder of SEEQ Supply, one of the earliest brands to pioneer the clear protein category in the U.S. Scrappy operator, and community-first builder who turned a counterintuitive product into a brand now stocked at Target, Walmart, and Sam's Club.

In this unfiltered conversation, Hannah and Seb get into what scaling actually looks like from the inside. From navigating the most uncomfortable truth in growth;  the people who got you from 0 to 10 million won't always be the ones who take you to 50; to building genuine community around a brand that sells protein, Hannah delivers a brutally honest blueprint for staying grounded when everything around you is accelerating. She speaks openly as a queer founder with Venezuelan roots, and makes the case that for her, business and activism have never been separate things.

Topics Discussed

• Stop calling it a "busy week": how to raise your threshold instead.
• The unsexy reality of scaling fast: people management at every level.
• Why the team that gets you to 10M can't always get you to 50M.
• Pioneering a category  and holding your ground as competitors flood in.
• Why brands without emotional resonance don't last, and how to build it on a lean budget.
• Queer identity, Venezuelan roots, and community as the core of the business.
• High involvement, low attachment: Hannah's philosophy for moving fast without burning out.

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We welcome Steve Phillips, CEO coach and strategic planning veteran with over 25 years transforming the way companies grow, lead, and win. Former SVP at a billion-dollar organization, he's the behind-the-scenes architect trusted by Microsoft, PepsiCo, Boeing, and the LA Clippers, and the author of 7 published books on leadership and organizational performance.

In this sharp, no-fluff conversation, Seb and Steve dismantle the way most entrepreneurs think about goal setting, starting with the uncomfortable truth that it actively destroys 25% of people. Steve shares his full business-planning framework live, walks through the real strategic plan he built for the Clippers when Ballmer first took over, and closes with a hands-on demo that proves, once and for all, why a realistic, challenging goal will always outperform one that's too easy or too hard.

Topics Discussed

• Why goal setting only works for 75% of people
• Why solopreneurs are holding 5 or 6 jobs at 20% capacity
• The complete business planning framework: vision, mission, values, purpose, and value drivers
• What actually makes your company more valuable (it’s not revenue)
• The LA Clippers case study: a real strategic plan from Steve's offsite
• Why McKinsey-style top-down planning fails and the alternative that works
• Massive action, habit stacking, and the neuroscience of visualization
• Why corporate bonuses are wired to produce sandbagged goals
• The live can demo: physical proof that a 50/50 goal always outperforms the rest

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We welcome Tony Cho, founder of Future of Cities, visionary developer, and eco-spiritual pioneer. Transforming Miami's urban landscape into a hub for forward-thinking communities, Tony is now steering the global trajectory of regenerative placemaking.

In this sharp conversation, Seb and Tony deconstruct the traditional boundaries of business. From embedding nature-first biophilic architecture into urban design to leveraging radical frameworks that treat community as medicine, Tony lays out the definitive blueprint for maximizing conscious enterprise. He delivers a masterclass on mission-driven, long-range scaling, while offering a grounded critique of corporate wellness-washing and explaining why a genuine connection to nature is our ultimate weapon against capitalistic greed.

Topics Discussed

• Rapid-fire reactions to real estate labels and wellness trends.
• Why regenerative urban development models are highly profitable.
• Aligning capitalistic growth with conscious intent for positive change.
• The fundamental principles of eco-spiritual and biophilic architecture.
• Why authentic human connection beats traditional corporate data.
• Miami's massive evolution from "Paradise Lost" to a wellness capital.
• Using personal mindfulness as a tool to navigate high-stakes business.
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We welcome Rebecca, Co-CEO of Badger, ethnobotanist, and seasoned operational visionary. Bringing years of experience transforming her family's second-generation business into a certified B-Corp powerhouse, Rebecca is now steering the global trajectory of a market-dominating natural skincare collective.

In this sharp conversation, Seb and Rebecca deconstruct the traditional boundaries of business. From embedding Badger's core DNA into a holistic ecosystem of a waterless, five-ingredient crystallization chemistry to leveraging radical 10% profit-sharing equally distributed across all employees. Rebecca lays out the definitive blueprint for maximizing conscious enterprise potential. She delivers a masterclass on mission-driven, long-range scaling, while offering a grounded critique of the modern corporate obsession with greenwashing and explaining why genuine workplace culture is our ultimate weapon against standard capitalistic greed.

Topics Discussed

• Rapid-fire Smash or Pass on corporate culture and scaling trends.
• Proof that ethical businesses can be hyper-profitable.
• Leading with a core mission to do more good than harm.
• The radical science behind a 4-ingredient sunscreen.
• Why going values-first beats traditional consumer data.
• Navigating pandemics, family boardrooms, and leadership handoffs.
• Radical profit sharing as the ultimate antidote to turnover.

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We welcome Marc Mastronardi, President of Equinox and seasoned operational visionary, recorded live in a hard-hitting hot seat at the Wellist Wellness Week Miami 2026. Bringing over 25 years of experience leading major corporate transformations, Marc is now steering the global trajectory of the world's premier luxury lifestyle collective.

In this sharp conversation, Seb and Marc deconstruct the traditional boundaries of fitness. From embedding Equinox's core DNA into a holistic ecosystem of Movement, Nutrition, Regeneration, and Community (MNRC) to leveraging hyper-personalized data at a molecular level, Marc lays out the definitive blueprint for maximizing human potential. He delivers a masterclass on high-performance living, while offering a grounded critique of the modern biohacking obsession and explaining why genuine community is our ultimate weapon against isolation.

Topics Discussed

• Rapid-Fire "Smash or Pass" on Wellness Trends
• Dismantling the "Just a Gym" Misconception
• The "Why Equinox" Narrative and the Core Mission of Longevity
• Hyper-Personalization at a Molecular Level (Without the Extra Gadgets)
• The Biohacking Overcorrection: When Endless Optimization Becomes Stressful
• Executive Vitality and the Realities of the 4:30 AM Club
• Community as the Ultimate Antidote to Modern Isolation

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We welcome Shelly Kapoor Collins, founder of Shatter Fund, powerhouse venture capitalist, and policy advisor, recorded live in a fast-paced, hard-hitting hot seat at the Wellist Wellness Week Miami 2026. Named one of Forbes’ “40 Women to Watch Over 40” and a prominent tech advisor to the Obama and Harris administrations, Shelly is on a mission to rewrite the traditional venture capital playbook.

In this brief but powerful conversation, Seb and Shelly deconstruct the deep-seated biases of traditional VC funding and explore why "pattern recognition" is broken. From her contrarian investment strategy at the Shatter Fund to why she views energy and intuition as legitimate business data, Shelly delivers a masterclass on finding alpha in untapped markets and tackling society’s trillion-dollar bottlenecks.

Topics Discussed

• Rapid-Fire "Smash or Pass" for Founders
• Uncovering Alpha by Ignoring VC Patterns
• Access as the Ultimate Innovation Lever
• Energy and Reiki in High-Stakes Business
• The Trillion-Dollar Mental Health Productivity Drain
• Moving Beyond the "Female Founder" Label
• The Non-Profit Missing Piece for True Success

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The video will only be blocked for only about two minutes so please stay with us!

We welcome Steven Meiner, Mayor of Miami Beach, recorded live in a fast-paced hot seat at the Wellist Wellness Week Miami 2026. A champion of modern governance, Steven shares how he is cutting through bureaucratic noise to transform a high-stakes tourist hub into a premier global wellness capital.

In this brief but hard-hitting conversation, Seb and Steven deconstruct the intense trade-offs of rapid city expansion. They explore the strategy behind replacing chaotic spring break crowds with health festivals, the reality of chasing Blue Zone accreditation, and the "worst-case scenario" principle for making tough leadership decisions under pressure.

Topics Discussed

• "Smash or Pass" City Logistics
• The Spring Break Transformation
• The Infrastructure of Perception (FAR & Density)
• Hacking Late-Night Emails for Governance
• Law & Order vs. Unlimited Growth
• The "Worst Case Scenario" Leadership Principle
• Blue Zone Accreditation: Project vs. Reality
• Global Fitness Capital vs. Bureaucratic Friction
• The Epicenter of South Florida Tourism
• The Compassionate City Paradox

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Aware with Seb is a globally ranked podcast with one goal: to ELEVATE your life.

Learn about MONEY, mindset, WELLNESS, spirituality, and LEADERSHIP not as separate lanes, but as parts of the same system.

Sebastian Naum Leon, a successful entrepreneur, public speaker, and top-notch interviewer, dives deep with visionary LEADERS, experts, CEOs, artists, and entrepreneurs who are changing the game.

This isn’t roll-your-eyes self-help.

It’s real-life training to be a badass human.

Awareness makes better humans.

And better humans make better friends, partners, lovers, and leaders.

We welcome Hector Marcel, the rebellious voice of modern Buddhism and a master of organizational change. From high-stakes corporate boardrooms to New York’s premier enlightenment studio, Hector has spent decades proving that ancient Tibetan technology is the ultimate tool for navigating the chaos of the 21st century. As a scholar, speaker, and mental health coach, he helps individuals and global teams hack the code of the human mind to unlock untapped potential and achieve excellence through stillness.

In this conversation, Seb and Hector deconstruct the "Beautiful Lie" of reality and the physics of perception. They explore why we are "never enough" in a world of infinite potential, how to transform physical pain into bliss, and the controversial truth about "looksmaxxing" versus inner longevity. This episode is a practical guide to rewriting your personal script and finding profound joy within the ordinary, messy human experience.

Topics Discussed

• Ancient Tech for Modern Life
• The "Bad Netflix Series" Reality
• The Physics of Perception (0.0035%)
• Hacking Knee Pain for Bliss
• Corporate Hector vs. Wellness Hector
• The "Fuck Off" Seed Principle
• Licking Honey Off a Razor Blade
• Looksmaxxing vs. Viewmaxxing
• Intention: The DNA of the Seed
• The Timothée Chalamet Obsession

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We welcome Shen Tong, a serial entrepreneur, impact investor, writer/poet, speaker, mentor, and former political rebel who has lived one of the most extraordinary arcs of our time. From his days as a prominent activist and "Most Wanted" student leader at Tiananmen Square to his current status as a titan of food innovation, Shen has spent 40 years exploring the intersection of global impact and collective consciousness. As the visionary founder of New York-based TheFutureCo (TFC) and co-founder of the world-renowned accelerator Food-X, he has become a mastermind of social entrepreneurship, launching and scaling ventures across regenerative agriculture, health, and deep tech to achieve 11 successful financial exits.

In this conversation, Seb and Shen explore the "Life’s Zero Point" philosophy and the non-linear nature of time and memory. They discuss the harrowing night of the Tiananmen Massacre, the survival instinct versus true courage, and how to "back into" material abundance by aligning your soul’s mission with the energy of money. This episode is a masterclass on staying anchored to your personal ethos while navigating the flow of the modern world.

Topics Discussed

• The Most Wanted Exile
• Playful Purpose at Tiananmen
• The Non-Linear Memory
• Courage vs. Fear
• Rudders and Sails
• The Physics of Presence
• Gnosis and the Gut Brain
• The Flower of Life Business Model
• Biophotons and DNA Light
• The "Shenanigans" Stance

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