Continuing the conversation from last week, Bryan, Ishit, and Jake discuss the power of constraints. Sharing stories from their past, and insight from customer conversations, we learn more about the benefits of failure - and the importance of working backwards from a customer problem.

Welcome to our new series, Ask the AWS Strategist. In this episode, three Enterprise Strategists discuss the latest questions they're hearing from executives in the industry, and their opinions based on experience. Join us this week, as Bryan Landerman, Ishit Vachhrajani, and Jake Burns talk about a concept called "controlled demolition" and focusing on the why, vs. the how, in reaching customers.

Keisha Garcia, Cloud Transformation Program Director at BP, on how she is leading BP through their cloud journey. Talking with Miriam McLemore, Keisha dives deep on the importance of bringing your executive team along the journey, bridging organizational gaps while navigating change.

Simon Noonan, CIO of Sportsbet, talks with Miriam McLemore about their cloud transformation journey, and the importance of innovation, invention, agility, and resilience. Simon partners with his CFO, and peer executives through his "cloud academy."

How do you innovate and enable new products in an increasingly fast paced industry? Henk Coenen from NXP dives into NXP's transformation and how innovation can be enabled by embracing failure and taking the right approach to organization change.

Elena Gomez, CFO of Zendesk, sits down with Sean Boyle, former CFO of AWS, to discuss the changing role of the CFO, creating a nimble culture, and partnering with the rest of the C-suite on innovation strategy.

Michael Fagan sits down with us to share the importance of training all employees, include the CTO, helpdesk employees, and executive assistants, on cloud technology and how this can further business innovation and increase efficiencies. With the customer first mentality, Michael dives into what KMart has planned in their continued goal of delivering a best in class customer experience.

Jason Child, the CFO of Splunk, and Sean Boyle, the former CFO of AWS, discuss how the role of the CFO is changing, including partnering with the CIO, using data in technology, and the importance of culture.

Paul Onnen, the VP of Finance Technology at Amazon, sits down with Sean Boyle, the former CFO of AWS, to discuss his approach at building high-performance, globally scalable financial systems that support Amazon's current and future growth.

What are the most challenging aspects of business transformation? After meeting with over 200 executives over the past year, Thomas and Miriam compare notes on the trends they've observed and discuss the common threads they're seeing globally and across industries.