Lots of businesses can fake it for a while while riding some cultural fad, but you need real substance to be around for over 100 years. And A&W began as a simple root beer stand in 1919 following the end of WWI.

I remember after evaluating A&W for That Gathering I would talk about them with people in my network and their familiarity with it varied wildly. Some never ate there, others raved about their burgers, others talked about their famous root beer floats and frosted mugs, and yet others know them simply as the best root beer to buy in a 2-liter bottle at the grocery store. Sarah will get into that, but what I came to appreciate most about the brand - besides the fact that they invented the bacon cheeseburger - is that A&W was the first restaurant to franchise in the US, which means they were really smart about their growth. So if you are interested in growing your business, listen to some tips and tricks from Sarah as she shares some of A&W’s secret sauce that has helped them achieve a level of status and success that few brands will ever achieve. 

This short episode features some excerpts from Sarah’s 40 minute talk at the Gathering 2020.To hear more of Sarah’s insights, that are as delicious as a cheeseburger combo and a cool root beer, check out Cult Brand Secrets Premium. By subscribing to our Premium Plan, you’ll gain access to full presentations by the most well-known brands in the world from The Gathering’s past events.

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