How do you transform a major online retailer into a beacon of accessibility? Join us as we sit down with Tzveta Dinova, the pioneering accessibility lead at ASOS, who shares her compelling journey from design and education to becoming a trailblazer in inclusive practices. Discover the story behind Sveta's transition into accessibility in 2018 and how her role has evolved within ASOS, a company dedicated to inclusion in fashion and beauty. Her unique position as the sole accessibility advocate at a major retail company presents both challenges and exceptional opportunities.

Get ready to understand the "why" behind accessibility initiatives through Tzveta's eyes. As an accessibility product owner, Sveta discusses her strategic approach to fostering a culture of accessibility within ASOS, educating her colleagues on the social model of disability. Learn from her methods of building empathy and commitment across a vast team through training sessions and live demonstrations from individuals with disabilities. Sveta underscores the importance of embedding accessibility into daily workflows, ensuring that every team member shares the responsibility.

Explore the transformative effects of accessible e-commerce platforms on customers with disabilities. Tzveta provides an insider’s perspective on measuring accessibility improvements at ASOS, from leveraging assistive technologies to collecting detailed feedback. Find out how balancing corrective actions with positive reinforcement creates a more inclusive platform and re-engages customers who previously faced accessibility challenges. This episode is a must-listen for anyone committed to understanding and advancing accessibility in a fast-paced online retail environment.

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What if the applications we use every day were designed with everyone in mind? Join us on AXSChat as we welcome Sara Faatz, Director of Community Relations at Progress, who shares her expertise on the importance of human-centric software and accessibility in the digital realm. Discover why a whopping 98% of application developers and IT decision-makers recognize the need for human-centric software yet only 34% actively work towards it. Learn how the pandemic has transformed digital access from a convenience into an essential need, and why inclusive design should be at the forefront of every developer's mind.

Explore the profound impact of inclusive design on user experiences as we dive into shocking statistics, like how 78% of users abandon sites they cannot access. Hear personal stories that highlight the real-world consequences of neglecting accessibility, such as the frustration of booking medical appointments online. The discussion underscores the vital importance of user testing and the thoughtful consideration of human factors, encouraging developers to go beyond mere compliance and focus on creating seamless, intuitive experiences for all.

In our final segment, we tackle the challenges of integrating accessibility into application development head-on. Sara sheds light on the intricate balance between refining existing features and innovating with an accessibility-first mindset. We discuss the complexities of updating legacy systems, the need for specialized skills, and the industry's collective responsibility to raise accessibility awareness. By championing initiatives like apprenticeship standards for digital accessibility specialists, we emphasize the need for systemic change through education and government support. Join us in advocating for continuous, collective efforts to make digital platforms accessible for everyone.

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Could the future of web accessibility hinge on nuanced grading systems rather than binary pass/fail ratings? Join us as we sit down with Detlev Fischer, Managing Director of Dias and a key figure in the development of the German test procedure for WCAG 2. Detlev shares his eclectic career path, from studying film in Hamburg and visual arts in the UK to becoming an accessibility advocate. You'll gain a unique insider perspective on the collaborative efforts required to shape accessibility standards and the critical role organizations like W3C and IAAP play in this evolving field.

We dive deep into the complexities of web accessibility standards, particularly focusing on the WCAG 2 guidelines. Discover why binary ratings may not be enough and explore innovative solutions like graded ratings and the use of assertions for dynamic content. The conversation expands to the European Accessibility Act, the challenges of reaching a consensus among experts across regions, and the urgency to accelerate progress in web accessibility despite slow advancements over the past decade.

In our final segment, we tackle the implementation challenges of European accessibility standards and the varied progress across different regions. Learn how mandatory accessibility statements have driven improvements on public websites and why the demand for accessibility expertise is skyrocketing among software companies. We also celebrate recent achievements in the field, extending heartfelt thanks to everyone who contributed to these milestones. This episode is a tribute to the hard work and collaboration that continue to drive the accessibility movement forward.

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Ever wondered how to make your digital products truly inclusive? Join us on AXSChat as we feature Erik Kroes, an independent accessibility consultant with a compelling transition from photography and industrial design to spearheading accessibility initiatives at IKEA and ING. Erik brings his love for structure and efficiency to the forefront, sharing invaluable insights on overcoming the hurdles of embedding accessibility into large, complex organizations. From technical coding reviews to design considerations like dark mode, Erik's strategic thinking and practical solutions are not to be missed.

We also dig deep into the often-overlooked intricacies of QR code accessibility and the broader challenge of achieving true inclusiveness across vast corporate landscapes. Erik emphasizes the need for knowledgeable consultants from the get-go to avoid legal pitfalls and ensure substantive progress. We shed light on the critical importance of effective internal and external communication, advocating for a focused approach to accessibility criteria. By prioritizing quality over quantity, organizations can foster a genuinely inclusive culture. Tune in to learn how a strategic, thoughtful approach to accessibility can transform your business.

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Ever wondered how accessibility can boost rather than restrict innovation? Join us for an illuminating conversation with Malin Hammarberg, a dedicated UX designer and accessibility specialist at the Funka Foundation. Malin’s journey began with a project on "design for all" and has since evolved into a passionate commitment to inclusivity. Together, we explore how integrating accessibility from the outset can lead to more creative and user-friendly designs, challenging the misconceptions that often surround this essential practice.

We also tackle the long-standing challenges of web accessibility, especially for people with disabilities. Malin shares her frustrations with the repetitive nature of advocacy in this space and underscores the importance of early education for fostering a culture of inclusion. We discuss the critical need to embed accessibility into every phase of the design and development process, rather than relying on generative AI as a quick fix. The conversation draws parallels with the growing acceptance of cybersecurity, advocating for a similar proactive attitude toward accessibility.

In our final discussion, we look at the future of web accessibility, focusing on the continuous improvements necessary for keeping up with evolving standards. Malin highlights the role of AI-driven solutions and the hurdles companies face when integrating these into legacy systems. We emphasize the significance of user testing in uncovering design flaws and celebrate the rewarding nature of conducting training sessions that lead to those magical "aha" moments. Join us as we navigate the complexities and excitement of staying updated in this rapidly changing field and reflect on the ever-evolving journey of creating accessible digital experiences.

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Unlock the secrets behind Merck's groundbreaking digital accessibility policy as Dr. Stephen Framil, the Corporate Global Head of Accessibility, joins us to share his invaluable insights. Learn how Merck's Disability Inclusion Strategy Council catalyzed the creation of an inclusive digital environment, ensuring all users, including those with disabilities, can seamlessly navigate their digital landscape. Dr. Framil takes us behind the scenes to reveal the collaboration between Merck's chief diversity office, IT organization, and business units, offering a comprehensive look at the structural nuances that make this policy robust and resilient.

Discover the global ramifications of regional accessibility legislation and how Merck is proactively embedding accessibility into procurement and system development. From incorporating accessibility clauses in master service agreements to influencing software providers to adopt best practices, we cover it all. Dr. Framil also touches on the strides being made in physical accessibility at Merck's headquarters and the critical role of dedicated accessibility stewards. Finally, we broaden the conversation to discuss the impact of accessibility across various sectors, setting the stage for future dialogues in this essential field. Join us for this enlightening episode and stay tuned for more captivating discussions.

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Discover how to transform your hiring process with insights from Donna Bungard, the Senior Marketing Accessibility Program Manager at Indeed. In this episode, Donna sheds light on her role in promoting disability inclusion and accessibility within Indeed's brand and partnerships. Learn how Indeed's global commitment to a skills-first hiring approach is helping job seekers overcome barriers and why mainstreaming accessibility is crucial, especially from Donna's perspective as a neurodivergent individual. 

We also tackle the critical issue of improving inclusion through job descriptions. Find out why it's essential to revisit job requirements and how focusing on practical skills and experience can break down barriers for people with disabilities. Donna discusses the impact of removing unnecessary degree prerequisites and the value of apprenticeships. Plus, get insight into Indeed's partnership with Billion Strong and how it aims to provide support and resources for individuals with disabilities, creating a more inclusive job search experience. 

Don't miss this thought-provoking discussion on fostering inclusive opportunities for everyone.

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Ever wondered how language shapes our perception of disability? Join us on Access Chat for an engaging conversation with Professor Gregor Wolbring, a distinguished Disability Studies Scholar from the University of Calgary. Born in Germany and personally affected by thalidomide, Gregor takes us on his transformative journey from biochemistry to disability studies. Gain fresh insights into the historical and public perception of thalidomide and discover why Gregor champions terms like "mobility divergent" over "walking impaired" to foster a more positive narrative around diverse abilities.

Explore the concept of "accessibility anxiety" in our second chapter, where we delve into the significant barriers disabled individuals face in everyday life. Gregor discusses how systemic obstacles and societal attitudes influence the choices and behaviors of disabled persons, often resulting in isolation. By comparing assistive technologies to everyday tools, we challenge the conventional perceptions of reliance on external aids and highlight the universal nature of seeking assistance. Understand how ableism operates as a societal mechanism that affects everyone, not just disabled individuals, and perpetuates inequality.

In our final segment, we tackle the complex issues surrounding disability terminology and its intersection with poverty. Gregor provides an insightful critique of person-first versus identity-first language and emphasizes the importance of self-determination in identity choices. We also shine a light on the critical issue of poverty among disabled individuals, revealing that a significant percentage live below the poverty line. Highlighting the need for greater representation and attitudinal accessibility, we discuss the Canadian Accessibility Act as a step toward a more inclusive society. Join us for this thought-provoking episode that underscores the broader implications of societal attitudes towards disability and the necessity of cultural inclusivity.

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Unlock the secrets of impactful autism advocacy with our inspiring guest, Ben VanHook. Ben is a master's student in public policy at George Mason University and a notable disability activist and speaker. He takes us through his personal and professional journey, highlighting his advocacy efforts and vision for a more inclusive society. Discover how he has championed autistic voices on prestigious platforms like the United Nations and why it’s crucial to prioritize lived experiences over external consultation.

Join us for a deep dive into the complex terrain of privilege and intersectionality within disability advocacy. Ben and I discuss how recognizing one's privilege can be a driving force for creating equal opportunities and fostering genuine inclusivity. The conversation underscores the necessity of integrating diverse perspectives from various ethnicities, genders, and backgrounds to dismantle biases and enrich the advocacy landscape. We also stress the importance of honouring the voices that have long contributed to the movement while expanding representation.

Lastly, we shift our focus to raising societal expectations for neurodiversity. From advocating for essential supports and accommodations as fundamental human rights to the benefits of a neurodivergent workforce, Ben shares invaluable insights. Learn about the strategies for incorporating disability topics into broader events and industries and the personal journey of overcoming trauma to become a more effective advocate. Wrap up with our plans for an engaging Twitter chat to connect with our community and amplify these vital conversations. Tune in to be part of this transformative dialogue!

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What does it mean to truly advocate for accessibility and inclusivity? Join us on AXSChat as we spotlight Sweta Mantrii, a dynamic advocate and stand-up comedian, who has navigated the complexities of living with spina bifida while challenging societal norms. From childhood struggles and school restrictions to her parents' unwavering support, Sweta shares her deeply personal journey. Her story is one of resilience and determination as she faces societal ableism and emerges stronger, turning her life's hurdles into powerful advocacy and comedy.

Sweta's comedy isn't just about laughs; it's a platform for thoughtful storytelling and social change. Learn how she masterfully balances humor to address and dismantle prejudices, ensuring her jokes "punch up" at power structures rather than down at marginalized groups. She opens up about the unique challenges of being a disabled woman in comedy, especially in a society still learning the ropes of inclusivity. Sweta's strategies for making audiences comfortable before diving into more impactful topics demonstrate the nuanced way humor can spotlight biases and drive meaningful conversations.

In a digital age, Sweta's insights into leveraging social media platforms are invaluable for aspiring comedians. She discusses the intricacies of balancing online content creation with live performances and emphasizes the importance of representation in corporate gigs. As we wrap up, we reflect on the necessity of authentic storytelling by disabled individuals and express our gratitude to Sweta for sharing her inspiring journey and transformative humor. Tune in for an episode filled with laughter, reflection, and a deeper understanding of the power of comedy in advocacy.

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