<p>Michelob Ultra will air two commercials in Super Bowl LIII – one featuring robots and the other making a direct appeal to female football viewers. Azania Andrews, VP marketing, at the Anheuser-Busch brewer, joins this special Super Bowl edition of the Ad Lib podcast to discuss just what goes into creating an ad for the Big Game and how Michelob is trying to change how women are portrayed on marketers' biggest stage. </p>

Michelob Ultra will air two commercials in Super Bowl LIII – one featuring robots and the other making a direct appeal to female football viewers. Azania Andrews, VP marketing, at the Anheuser-Busch brewer, joins this special Super Bowl edition of the Ad Lib podcast to discuss just what goes into creating an ad for the Big Game and how Michelob is trying to change how women are portrayed on marketers' biggest stage.

Azania Andrews, Michelob Ultra

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Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters. Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry. Subscribe to stay current—and see the industry more clearly.

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Azania Andrews, Michelob Ultra

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