Joining me on the show this week is the awesome Rand Fishkin. He is the cofounder and CEO of SparkToro. He’s dedicated his professional life to helping people do better marketing through his blogging, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whisky, he’ll give you the cheat code to rank #1 on Google.

..and so much more!

There's a lot of value to be had from this episode - you won't want to miss it!

As always, please tell a friend to tell a friend - subscribe, rate, like, and share this - it all helps!

Rand's Twitter: https://twitter.com/randfish

SparkToro: https://sparktoro.com/

The blog post we discussed: https://sparktoro.com/blog/im-ending-my-tenure-on-mozs-board-welcoming-tara-reed-and-asia-orangio/

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

On this episode of the show, I'm joined by my good friend Kirk Williams, aka PPCKirk -  widely renowned PPC Expert, Conference Speaker, and more recently - book author! 

We talk all about his journey into the industry, successes and failures, useful marketing tips, and he gives us the lowdown on his recently published book: "Ponderings of a PPC Professional: A Collection of Philosophical, Yet Practical, Observations to Help You Win at Pay-Per-Click Marketing." 

Kirk also provides his thoughts on which area of Google Ads he would gladly give up, in order to get full search term visibility back - this is definitely an episode you do not want to miss!

Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been working in Digital Marketing since 2009. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 5 years, and is known for his Ecommerce PPC articles across various industry publications. 

Pre-COVID, he was an international conference speaker presenting on all things Paid Search (especially Shopping Ads) around the world but now sticks to podcasts and online conferences to share his latest tips on Google Shopping Ads.  

Kirk currently resides in Billings, MT with his wife, 5 children (+1 on the way), Trek bikes, Taylor guitar, books, and little sleep. 

As always, please tell a friend to tell a friend, like, rate, and subscribe to the podcast!

Kirk's Twitter: https://twitter.com/PPCKirk

ZATO Marketing: https://zatomarketing.com/

More about the book: https://zatomarketing.com/ppc-marketing-book/

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My guest on the show this week is the brilliant Mike Blumenthal. He has an extensive background in the industry and is widely recognised as a Local SEO expert. Many current SEO's have cited Mike as their inspiration and it's really not hard to see why after talking to him.

Mike has spent a large part of his career analysing everything there is in terms of local SEO and widely shares this information in blog posts, and conference talks, to name a few. It was a real pleasure to get the opportunity to learn more about, and from him.

We have a brilliant conversation around:

and so much more!

There's a lot of value to be had from listening to this episode, whether you are in local SEO or not. Someone with Mike's experience in the industry is definitely worth listening to and he is incredibly open and honest about his own journey through the industry too. 

As always, please like, rate, share and subscribe - please tell a friend to tell a friend about the podcast!

Mike's Twitter: https://twitter.com/mblumenthal

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

Episode 20! It was only right after the brilliant Garrett Sussman had me on his show that I returned the favour and found out what makes him tick. 

Garrett is the Head of Content at Traject, has his own podcast where he picks the brains and shares useful tips from some brilliant people in the industry, and is genuinely one of the nicest guys you could meet.

We talk about failed migrations, where he draws his inspiration from, we dive deeper into his podcast - how it came about, why you should listen to it, "the new normal", which areas of marketing he would love to learn more about, and so much more!

As always, please tell a friend to tell a friend, like, rate, share and subscribe to the podcast!

Garrett's Twitter: https://twitter.com/garrettsussman

His podcast: https://bytraject.com/podcast/ 

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

What a guest we have on the show this week. Joining me is the awesome Diana Richardson who is the social media, and community manager at SEMrush. 

She loves wine, she’s a public speaker, she’s a thyroid cancer survivor, and she is into SEO, SEM, digital marketing, and you'll more often than not find her being super helpful and helping curate the great #SEMRushChat over on Twitter.

We have a brilliant conversation about her extensive experience in the industry, the hundreds of people she named as inspirations to her, what her role involves now with SEMrush, what it's like managing such a large community during a pandemic - and to top it all off - she takes over the show and basically interviews herself too!

A really enjoyable episode to record, as usual, please listen, like, rate, share and subscribe - and tell a friend to tell a friend about the show!

Diana's Twitter: https://twitter.com/dianarich013

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My guest on the show this week is the awesome Owain Lloyd-Williams. He is an SEO consultant with a decade's experience in the digital marketing industry. 

He initially cut his SEO teeth during a long stint working in China in a previous life. During his time in the industry, he has consulted for a large palette of brands in a variety of industries in both agency and in-house settings and has a particular focus in ecommerce SEO. 

Outside of SEO he is a dab hand at guitar and Mandarin Chinese and still dreams of being Prime Minister when he grows up.

We have a great conversation about eCommerce SEO, international SEO, the challenges of working with different search engines, and so much more. 

Check the episode out now, and as always, tell a friend to tell a friend, please like, rate, share, and subscribe to the podcast!

Owain's Twitter: https://twitter.com/owain_lw

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My guest on the show this week is the incredible Melanie Deziel. She is a keynote speaker, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. 

Melanie is the founder and Chief Content Officer of StoryFuel, which teaches marketers, creators and organizations how to tell better brand stories, and the author of bestselling Marketing and Business Communications book “The Content Fuel Framework: How to Generate Unlimited Story Ideas”.

She has an incredible background, that covers various aspects of media and marketing, and we talk about:

and so much more!!!

Her book maintains a 5-star rating, and has topped Amazon charts:

#1 Bestseller in Marketing

#1 Bestseller in Business Communications

#1 New Release in Creativity

#1 New Release in Communication Skills

#2 New Release in Web Marketing

#3 New Release in Marketing

#4 New Release in Marketing & Sales

#7 New Release in E-Commerce

This really is one episode you'll come back to over and over again - you won't want to miss this.

Twitter: https://twitter.com/mdeziel

Instagram: https://Instagram.com/meldeziel

LinkedIn: https://linkedin.com/in/melaniedeziel

Facebook: https://facebook.com/storyfuel

As always, please like, rate, share and subscribe - tell a friend to tell a friend!

My guest on the show this week is the fantastic Joyann Boyce. She is the founder of The Social Detail, co-founder of the BME Collective, and a Data Fellow with the South West Creative Technology Network. She's also someone I have had the pleasure of sharing a webinar presentation with recently, and definitely worth following on social media as the content she shares really makes you think critically about inclusive marketing.

Joyann is incredibly passionate about making inclusive marketing the industry standard, and we have a great conversation about that very subject. We also talk about where she has succeeded and failed within her career, and she was kind enough to give the podcast an exclusive announcement about an upcoming project she is working on - you won't want to miss this episode.

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

Useful Links that Joyann would like to share:

https://www.youtube.com/watch?v=NBHJSuau8PQ

https://www.swctn.org.uk/data/fellows/joyann-boyce/

https://www.salesforce.com/blog/2019/02/inclusive-marketing-equality-trailhead.html

https://academy.hubspot.com/ 

The absolutely awesome Christina Brodzky, founder of MediaSesh, joins me on the show this week. She has been in the industry for over 11 years, and has experience in working in corporate for a decade, supporting well-known personalities and Fortune 500 companies, before growing her own SEO consulting firm.

We have a great conversation about her journey into the industry, how she views failure, and she really gives you an insight into her mindset and how she works. I even managed to put her on the spot and ask her why people should work with her, and she gives an absolutely brilliant answer right off the bat - you really don't want to miss this episode. After we finished recording this, I definitely spent some time reframing some of the ways I approach things, based on the great advice she gave.

Christina's Twitter: https://twitter.com/cbrodzky

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks