B2B Bits & Bytes | Xngage

Xngage UX and UI experts talk about common expectations in modern B2B websites and how to plan for them. The discussion focuses on the devices B2B users prefer, their customer journeys and the tilt toward highly-visual experiences.

Digital transformations are a necessity for maintaining or growing B2B business, shares Scott Costa. He also outlines the expectations of today’s B2B employees and offers recommendations for how to manage them effectively in the war for talent. 

When C-Suite teams discuss the ROI of investment decisions, are you taking all the credit you can for the full revenue attributed to the website? And decreased costs? Hear insights on building the right business case for your B2B Leadership. 

Optimizely, an Xngage partner, joins us for a look at gaining meaningful B2B digital results from channel shift, digital self-service cost reductions, and share of wallet (SOW) using their meaningful Input/Output method.

Xngage talks with strategic partner TradeCentric (formerly Punchout2Go) about ROI, including increases in sales, improving working capital, and decreasing costs. As one client shared, "Digital improvements got us into doors we couldn't get into before."

 This episode features two guest podcasters, and veterans of B2B Marketing in healthcare, who unpack the do’s, don’ts (and even the simple tips) of getting more value out of your marketing discipline and budgets. 

 Execution – and continuous improvement – are essential to B2B websites. The Xngage process is explained by our lead of this practice, with insights and tools for successful implementations. 

 The User Experience (or UX) of your B2B website is a flow, or journey, that should be based on insights and how your customers want to engage with you. This episode focuses on how to approach UX from a research and design perspective, with examples from two Xngage experts. 

 What is “eCommerce 2.0” and when do you accelerate your efforts? Hear from Xngage leaders about the tipping point and how to leverage the four-part framework of Strategy, UX, Delivery, and Marketing. This episode also provides a deeper dive on Part 1: Strategy. 

This podcast episode offers excerpts from Season 3 of B2B Bits & Bytes where we focus on the pillars of eCommerce 2.0: Strategy, UX, Execution and Marketing. Listen now for tips to help jumpstart digital commerce conversations in your B2B organization.