B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Jeanine Prezioso, talks with Jeremy about what content content marketers can learn from journalists.

Highlights:

• The nature of the overlap between journalism and content marketing
• Valuable journalist skills Jeanine uses when creating content
• How content marketers can apply the "how, what, where, why" journalism method

Connect with Jeanine on LinkedIn

Memorable Quotes:

“As a content marketer, you are a storyteller. You are telling your potential prospects what your product does. So I would say that having a good ear for quotes is pretty important, and that is a skill that I definitely learned as a journalist. You're always actively listening to people and you're kind of taking it apart in your mind as they're talking to you and looking for what the real substances of what they're saying.”

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Sarah Falcon, VP of Global Marketing at Object Edge, talks with Jeremy about optimizing your content production workflow.

Highlights:

• The value of content production workflow
• How to balance processes in order to maximize content effectiveness 
• The importance of have the right team in place to execute the workflow

Learn more about Object Edge

Connect with Sarah on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Mark Emond, Founder and Executive Chair at Demand Spring, talks with Jeremy about podcasting as a marketing strategy

Highlights:

• How podcast content stirs conversation among your audience
• How podcasting can feature the people who make your business run
• Tips on measuring the ROI of your podcast strategy 

Learn more about Demand Spring

Connect with Mark on LinkedIn

Listen to Marketing Unplugged here

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Lora Osborn, Director of Marketing at Sentera, talks with Jeremy about proving the value of B2B content marketing.

Highlights:

• The problem with trying to tie marketing to revenue
• How and why Lora built marketing attribution models and who she uses them
• The value of anecdotal/qualitative data for marking a business case for marketing
• Why it's so important for sales to understand and support what marketing is doing

Learn more about Sentera

Connect with Lora on LinkedIn

Memorable Quotes:

"Having sales support and believe in marketing is huge. We all know that sales likes to knock on our door and ask for more, we always don't have enough one pagers. if only they had that one video, they could have closed that deal, but being able to have that relationship, being able to get that feedback from them again, they're going to be your window into the market.

"I think it's great to be able to tie marketing back to revenue because right there you show the value. You show the impact that you're able to have on the organization, but it also leads to some challenges because like I said, you're leaving out the most important part. How are you getting people to your website? How are you getting people to your content? How are you capturing them? And then how are you nurturing them along the way to make sure that they are warm leads that you're handing over to sales?"

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Matt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing.

Highlights:

• Why attribution is often such a big challenge for b2b content marketers
• Using correlation, not causation, to demonstrate the value of thought leadership content
• The importance of making a business case for marketing during an economic downturn

Learn more about Brightree

Connect with Matt on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Kelly Stewart, Content Marketing Director,at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling.

Highlights:

• How Kelly cultivated strong working relationships with subject matter experts for a life science glossary project
• Figuring out which SME's to approach and how to get them to lend their time to your project
• How Kelly prepares to interview SMEs to make sure she gets the content she needs

Learn more about Apprentice.io

Connect with Kelly on LinkedIn

Life Science Glossary

Kelly's Website

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Tom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accounts

Highlights:

• How to use personas to identify the challenges your mid-funnel content needs to address
• The importance of understanding your target's buying process, i.e. centralized procurement vs independent budgets
• Why your story needs to be repeatable and easy to understand

Learn more about Greenfly

Connect with Tom on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Sarah Beldo, Head of Content Marketing and Communications at Sanity.io, talks with Jeremy about the art & science of B2B storytelling

Highlights:

• Defining B2B storytelling: Creating a narrative that helps people connect with your brand
• Using classic storytelling techniques to create a hook that engenders a sense of curiosity
• The importance of centering storytelling on a main character or hero

Learn more about Sanity.io

Connect with Sarah on LinkedIn

Memorable Quotes:

"I know in storytelling, people tend to talk about these tropes that anyone can relate to, good versus evil.. David and Goliath is like common storytelling tropes. We can pretty much work those in some way or another to like this video, a social post. Even an SEO focused piece of content, I find it's like something that makes people. identify, want to read more, and eventually wins their hearts and minds."

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Nick Lioudis, Senior Content Marketing Professional, talks with Jeremy about what content marketers can learn from journalism.

Highlights:

• Journalism storytelling techniques that marketers can use to keep audiences engaged
• Foregrounding information that your audience cares about most
• Making it easy for your audience to skim content and grasp the main points

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Alex Kelly, Director of Digital Marketing at Ceros, talks with Jeremy about what B2B content marketers can learn from musicians.

Highlights:

• How studying music helps Alex balance the creative and analytics elements of content marketing
• What marketers can learn from musicians about working collaboratively
• The important role that trust plays in working as part of a marketing team

Learn more about Ceros

Connect with Alex on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.