B2B Content Show: A Podcast About the How, What, and Why of B2B Content Marketing

Cory Factor, President of Sportsdigita, talks with Jeremy about creating content that moves the needle.

Highlights:

• How to create a content strategy that nudges buyers towards taking a leap and talking to a sales rep
• The importance of getting ahold of customers quickly after a demo request
• Advice for marketing teams that want to make content that moves the needle

Learn more about Sportsdigita

Connect with Cory on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Chip House, Chief Marketing Officer at Insightly, talks with Jeremy about Email Personalization - Show Me You Know Me

Highlights:

• The idea behind "show me you know me" in email outreach
• The difference between authentic and inauthentic email outreach
• Data underutilized for personalized email outreach
• Tips on how to do personalized email at scale 

Connect with Chip on LinkedIn

Learn more about Insightly

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Eddie Saunders Jr, Head of Demand Gen at Flex Machine Tools talks with Jeremy about taking an empathetic approach to working with channel partners.

Highlights:

• The importance of using an empathetic approach in content creation and sales.
• Getting to know people and getting in their headspace
• Advice for marketing teams that want to take a more empathetic approach to working with channel partners

Learn more about Flex Machine Tools

Connect with Eddie on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Nick Day, VP of Sales & Marketing at Roundtable Learning, talks with Jeremy about the value of guesting on podcasts.

Highlights:

• How to find podcasts that are a good fit for you 
• How to pitch yourself as a podcast guest
• Tips for preparing to be interviewed and deliver good content

Learn more about Roundtable Learning

Connect with Nick on LinkedIn

Memorable Quotes:

"Like anything you know, takes consistency, persistence to keep reaching out to folks and. One outreach with no outcome doesn't mean you stop you, you reach out to 'em again because you gotta imagine being on their side."

"So the idea is finding those very specific podcasts, reaching out and telling them stories of what we're doing with our partners, our customers, and seeing if that's something that would be valuable to their audience to learn about."

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Jasper Radeke, VP of Marketing at Pixis, talks with Jeremy about the best strategies for marketing to marketers

 Highlights:

• The challenges of marketing to people who know all the marketing techniques
• What NOT to do when marketing to marketers
• How marketing to marketers may allow you to take more creative risks

Learn more about Pixis

Connect with guest on LinkedIn

Jasper's Email: [email protected]

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Matthew Kaplan, Senior Content Marketing Manager at Moloco, talks with Jeremy about creating compelling interactive content experiences.

Highlights:

• The value of interactive content experiences
• Examples of how to create interactive content that will engage your audience
• Advice for marketing teams that want to get started with interactive content

Links:

https://posthaste.mailchimp.com/

https://growth.design/case-studies/balance-psychology

Learn more about Moloco

Connect with guest on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Kelly Bolton, EVP, Marketing & Brand at OneScreen, talks with Jeremy about managing a remote content marketing team.

Highlights:

• The best strategies for managing a global team
• The pros and cons of working remotely
• How to leverage a remote team

Learn more about OneScreen

Connect with guest on LinkedIn

Memorable Quotes:

"You have to work harder at it. I believe you do. And be more deliberate about it. And it helps when you have a personality that joins the team, that enjoys being more deliberate about it."

"I think now people have a choice. And, I can't tell you the number of people that have told me before, I would never work remote. I would have to come into the office. I need, I really have to have that. And so many of them now feel like they couldn't go back to an office every day"

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Sarah Fruy, VP of Marketing at Linqia, talks with Jeremy about the quest for a new conversational tone and hitting the reset button.

Highlights:

• What goes into conceiving  a new tone and then making it happen
• Effective strategies to implement a new conversational tone
• Advice for marketing teams that are hitting the reset button on their tone

Learn more about Linqia

Connect with Sarah on LinkedIn

Memorable Quotes:

"In influencer marketing it's all about authenticity and being real. And we work in a space where, you know, it's pretty instantaneous whether or not your audience is gonna respond to the messaging that you have or not"

"Sometimes people use big words to make themselves seem smarter and things like that. And at the end of the day, it's really like you need to keep things simple so that people understand what you're doing."

"People have different ways of explaining the business, and one of the things that I really wanted to do in taking over was sort of hit the reset button, get everyone to come back together, speak the same language, talk about the company in the same way"

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Steve Watt, Director of Market Insights at Seismic, talks with Jeremy about the value companies get from employees being active on LinkedIn.

Highlights:

• Why companies should encourage individuals to be active on LinkedIn
• What scares companies about their employees sharing personal thoughts on social channels
• The way platforms like LinkedIn are shaping the future of marketing

Learn more about Seismic

Connect with Steve on LinkedIn

Memorable Quotes:

"Really showing up and speaking up authentically on LinkedIn has been huge for me. I mean, it has accelerated my career. It's brought in business to my employer."

"I like to say it's the world's greatest ongoing business conversation and yeah it's amazing what happens when you embrace that mindset. You start to do everything different."

"There's no one right way, other than to say be a human and try to be helpful."

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.

Chuck Moxley, Global Head of Marketing at Blue Triangle, talks with Jeremy about creating a strategic narrative.

Highlights:

• What "strategic narrative" means
• The value of a strategic narrative for defining your company's story
• 5 steps for developing a strategic narrative 

Learn more about Blue Triangle

Connect with Chuck on LinkedIn

Chuck's Book

Memorable Quotes:

"It's not really a consumer construct, that's kind of different in the way you compete. But it works best when you have a very crowded market, when you have a lot of players, lots of confusion."

"It's that old game versus new game and then you have to show that your competitors, the bulk of them, are still playing the old game. The game is changed. We were built for the new game. That's why we're right."

"What's changed in the world? A big change in the world that's affecting your customers, again, has nothing to do with your product at this point. You're just trying to understand what's different for your buyers."

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.

Hosted on Acast. See acast.com/privacy for more information.