Without question Generation Z are coming of age. They are demanding more and reshaping the B2B buying cycle, driven by a strong desire to mirror their B2C buying experience. In this week’s episode Matt and Chris discuss, how do you adapt your business processes to meet the demands of the younger generations? What are their preferred channels and platforms? Most importantly, how do you engage, build relationships and motivate the modern B2B buyer?
As a subject Matt is passionate about this episode is as relevant for an employer of millennials and generation z team members, as it is for a business looking to better understand their buying behaviours.