This week Matt and Chris tackle the dilemma of being asked to pitch for a new business opportunity, where the prospect refuses to prepare a brief.

The conversation naturally spills into tackling a multitude of other relatable pain points experienced during the prospecting process.  How do you qualify a lead? How many agencies are you willing to be beauty paraded against? Who are the key decision makers in the appointment process? How do you ensure you stand out from the agency shortlist? Most importantly, what is best practice to ensure that all parties involved reach the desired positive outcome?

This week Matt and Chris debate how to make your content work harder for you.

They discuss the need for producing different types of content with a strategic purpose behind each piece and explain how to get the most out of it using new and evolving technology to make it a more personalised experience for your customers and prospect.

We hope you enjoy listening.

This week Matt and Chris discuss how people can maximise their presence at exhibitions to ensure they are getting the most out of it. 

They explain the need for a good strategy Pre, During and Post show, to ensure potential opportunities are not missed and offer some great tips on how to stand out from the crowd. 

We hope you enjoy listening. 

This week Chris and Matt discuss the difference between what marketing describe as a good campaign and what sales perceive as a successful campaign. They dig deeper into the KPIs that drive both teams and offer advice to businesses. 

We hope you enjoy listening. 

This week Matt and Chris have a special guest on the show to discuss Communication Marketing. Together with our Head of Tech, Oli Brewood, they discuss the need for additional tools to help expand your marketing mix.

Is it simply good enough to have the best product on the market, or do you need to be ahead of the game and lead the way for everyone else? Do people prefer talking to a human, or does the new generation of Millennials and GenZ’s mean we need to change the way we interact with them? 

We hope you enjoy listening.

Matt and Chris discuss how important is it to be “liked” in business.  In an age where social media has encouraged chasing likes and acceptance, should being respected be your objective to continue to grow and win in business?

We hope you enjoy listening. 

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Chasing new business for some is an obsession.  The thrill of the chase and the buzz you get from a conversion.  For dedicated new business team members, this may be where the journey ends. However, for the client handler, delivering on the claims and promises made by the new business resource is where their journey begins.

False promises, pitch teams that are never seen again by the client, and why above all else...EXECUTION MATTERS are all touched on in this episode.

We hope you enjoy listening.

Do the number of office locations (dots) on a world map really matter anymore?

Does it matter where your business is head quartered? 

Does your physical location impact your ability to deliver?

As an international marketing consultancy, trading for >30 years, BDB has had to handle the "international objection" ALOT. Have a listen to find out Matt and Chris' opinions. As always a lot of ground is covered from international networks to equitable groups and everything in between.

For many being international is simply creating a perception. For us, being authentically international is a differentiating reality - from first principles back in 1987, to the pillars of what we represent today.

Thanks for listening - we hope you enjoy the episode.

With technology and social media platforms making starting a business easier than ever, is "entrepreneur" a new job title accessible to all? 

Should we be encouraging the next generation of talent to embrace entrepreneurship, or should we be educating them regarding the myriad of pitfalls that exist along the entrepreneurial journey?

What is an entrepreneur? 

In this episode Matt & Chris share their respective views, with quite different opinions on this hot potato of a topic.