In this episode of the B2B Legend Show, Robert Bråkenhielm, co-founder of Resultify, shares his journey from self-taught coder to leading one of HubSpot’s top global partner agencies. He talks about how curiosity sparked his path into tech, the founding vision behind Resultify, and the challenges of managing multiple ventures.Robert also reflects on evolving their business model to focus on real outcomes, the importance of client engagement, and how AI is shaping the future of work. The episode wraps with rapid-fire questions revealing his leadership style and biggest lessons learned.Chapters: 00:00 Meet Robert Bråkenhielm01:12 Robert’s early career journey03:33 The founding of Resultify and its core vision05:20 Why self-awareness is key to career growth08:17 How Resultify’s business model evolved over time10:49 Becoming a top global HubSpot partner13:40 How Resultify collaborates with clients using results-based pricing15:33 Key lessons from managing multiple businesses18:51 Career highlights and moments of pride23:23 Getting started with AI in your company26:21 Quickfire round and final reflections

In this episode, Gabrielle Bäckman, Head of Partnerships at Teamtailor, shares how she went from cold calling in sales to leading global partnership strategy. She talks about finding her way into partnerships by accident, why consistency has been her biggest advantage, and how to build fewer but better partnerships. Gabrielle also reflects on what it means to lead with empathy, how to sell the value of partnerships internally, and the importance of staying aligned across the business.Chapters: 00:00 Introduction to Gabrielle Bäckman01:08 Gabrielle's Career Journey04:39 Lessons Learned in Career Progression10:30 Building Effective Partnerships13:30 Driving Growth Through Partnerships15:30 Aligning partnership with other functions 17:26 Leadership Style and Evolution20:01 Challenges in Leadership22:23 Advice for New Leaders23:53 Memorable Career Moments25:53 Future Trends in Partnerships27:50 Quickfire Questions

In this episode of the B2B Legend Show, Aref Abedi, CEO and co-founder of Jobylon, shares his career journey from engineering to entrepreneurship. He discusses the emotional decision-making that led him to start Jobylon, the importance of learning from failures, and the value of building a strong company culture. Aref emphasizes the significance of teamwork, cash flow management, and customer service in the success of a business. He also reflects on memorable moments in his career and offers insights into his leadership style and the evolving landscape of talent acquisition.

Chapters:

00:00 From engineering student to SaaS entrepreneur

02:45 Taking the leap: The emotional start of Jobylon

05:30 Surviving early failures and staying the course

09:30 Evolving as a founder: Delegation and knowing your strengths and weaknesses

12:21 Culture, cash flow, and the foundations of a great company

20:44 Trends in talent and customer relationships

22:34 Strongest career memories

24:11 Quick-fire questions

In this episode, Fredrik Kastenholm, co-founder and CRO of Omnitas Consulting, shares his career journey from studying law to becoming a successful consultant and CEO.

He discusses the importance of sales as a means to help others, the dynamics of consulting, and the challenges companies face in improving workflows.

Fredrik also highlights the role of AI and automation in business and shares insights about his company, Omnitas Consulting, and its innovative approach to management consultancy.Chapters:00:00 Fredrik Kastenholm's journey: From law to consulting05:02 Advice for Aspiring CEOs12:21 The spark behind Omnitas Consulting16:35 Workflow challenges and smarter ways forward21:15 Looking ahead: AI, automation, and workflow innovations25:10 Quickfire questions and goodbyes

In this episode, Johanna Sjölin shares her insights on how to lead and sell in a changing world, her unique career journey, and the importance of authenticity in marketing.

She discusses the challenges of navigating cultural differences in leadership, the evolving landscape of B2B marketing, and her personal approach to motivating teams. Johanna emphasizes the significance of embracing AI while maintaining human connections and highlights the shift towards community-centered marketing.

Her story is one of resilience, creativity, and a commitment to staying true to oneself in a rapidly changing industry.

Chapters:

00:00 Introduction

04:20 Johanna's journey: from retail to B2B marketing

09:28 Balancing professionalism and authenticity

11:30 Advice for marketers in a changing world

13:11 Leadership: Create the right environment 


17:00 Cultural challenges in global leadership

19:20 Proud Accomplishments and Personal Growth


23:20 How the traditional sales funnel has changed

28:50 Quick-fire questions

In this episode, George Brontén, CEO & Founder of Membrain, shares his entrepreneurial journey, insights into sales management, and the challenges faced in building successful teams.

He discusses the importance of understanding one's values, the role of AI in sales, and the need for continuous personal and professional development.

George emphasizes the significance of building trust in sales and the necessity of investing in people to navigate the complexities of the B2B landscape.

Chapters:

00:00 George Brontén's entrepreneurial journey

07:06 The inspiration behind Membrain

10:48 Challenges in sales and management

15:05 Setbacks, achievements, and learning moments in entrepreneurship

19:20 Advice for aspiring entrepreneurs

21:08 Future of sales and technology

23:40 Ending questions

In this episode, Hans Bunes, co-founder of Bunes and Ferenczi, shares the ups and downs of his career—from starting at HP to building his own company.

In this episode, Johanna Korhonen, CSO at Dear Lucy, shares her career journey from aspiring teacher to successful sales leader in the B2B SaaS industry. She discusses the importance of adaptability, learning from mistakes, and the evolving landscape of sales, particularly the need for more women in the field.

In this episode, we sit down with Sara Storm, co-founder of Break the Box, to dive into her career journey in sales and her passion for redefining the profession. 

Sara highlights the essential skills for success in B2B sales, such as mental agility, the ability to understand customer perspectives, and creating compelling visions for clients. Sara also explores the evolving role of sales in the age of AI.

Tune in to learn how to embrace your uniqueness, break free from conventional thinking, and thrive in the ever-changing sales landscape!

Chapters

00:00 Introduction and career journey

05:51 The mentality of sales 

10:24 Skills for success in B2B sales 

16:24 Break the Box: Embracing uniqueness

19:59 The future of B2B sales: AI and Adaptation

22:40 Ending questions

In this episode, Fredrik Mellander, CEO and co-founder of Journeybee, takes us through his dynamic career journey—from his roots in sales to leading impactful partnerships.

He opens up about his experiences at different companies, the challenges he encountered along the way, and how these moments shaped his vision for building stronger, more effective partnership teams. Fredrik highlights the critical role of data in partnerships, and how Journeybee emerged as a solution to streamline partnership management.

Listening to this conversation, you'll learn how to build effective partnership teams, leverage data for success, and apply curiosity and continuous learning to your professional growth.

Chapters

00:00 Introduction and Career Journey

07:56 Building a partnership team 

09:09 Leadership Style, skills and traits  

13:47 The journey of Jounerybee

18:08 Starting a Business and Advice for Entrepreneurs

19:15 The future of the partnership space

21:35 Ending questions