If you haven't realized by now that running a business is hard work, then you aren't running a business! All too often small business owners find themselves getting burnt out and just calling it quits. If that feels like you, then this week's podcast episode is for you. This week I interview small business owner, Henry Fuksman of Energy Solutions USA, as he shares the keys to making your business last longer than you ever could've imagined. Henry has been successfully coaching small business owners for years and shares his wisdom and knowledge today on the podcast. If you want to run a thriving business, you NEED to listen to today's episode. Don't miss it!

Free Resources Mentioned in Podcast:

5 Mistakes You Could Be Making On Your Website (Free PDF Download)

Connect with me on social media. I'd love to hear from you!

LinkedIn: https://www.linkedin.com/in/sam1ca/

Instagram: @sammoss5

Together by STEAM PHUNK https://soundcloud.com/steamphunk Creative Commons — Attribution 3.0 Unported— CC BY 3.0  http://creativecommons.org/licenses/b... Music provided by Music for Creators https://youtu.be/ya66qIxZQVw

Most small business owners know that customer service is essential to survival, but a small percentage of them actually implement it! On this week's episode, I interview small business owner, Toni Granger of Hatfield Real Estate about how we can use customer service to set our business apart from the competition. Not only does she teach us why customer service is important, but Toni also teaches how to implement it in your business as well! 

Free Resources Mentioned in Podcast:

5 Mistakes You Could Be Making On Your Website (Free PDF Download)

Connect with me on social media. I'd love to hear from you!

LinkedIn: https://www.linkedin.com/in/sam1ca/

Instagram: @sammoss5

Together by STEAM PHUNK https://soundcloud.com/steamphunk Creative Commons — Attribution 3.0 Unported— CC BY 3.0  http://creativecommons.org/licenses/b... Music provided by Music for Creators https://youtu.be/ya66qIxZQVw

It has always been an underlying rule of business to grow as fast as possible no matter the cost. But is that actually the safest thing to do? Today on the podcast I interview small business owner, Dan Flatt, about why it is dangerous to grow a business to fast. Dan owns Multi Media Services in Corning, NY and uses his decades of business experience to share how to scale a business at a safe pace. Don't miss it!

Free Resources Mentioned in Podcast:

5 Mistakes You Could Be Making On Your Website (Free PDF Download)

Connect with me on social media. I'd love to hear from you!

LinkedIn: https://www.linkedin.com/in/sam1ca/

Instagram: @sammoss5

Together by STEAM PHUNK https://soundcloud.com/steamphunk Creative Commons — Attribution 3.0 Unported— CC BY 3.0  http://creativecommons.org/licenses/b... Music provided by Music for Creators https://youtu.be/ya66qIxZQVw

One of the toughest things to do in business is introduce an innovative idea to a brand new market. It takes a lot of patience, education and marketing to get the community on board with your vision. In today's episode, I spoke with John Vogt and Ed Weaver of the Home Page Network (an online broadcasting station in Tioga county, PA) to talk about the challenges of doing just that. Be sure to tune in as John and Ed take the time to share their wins and mistakes in business over the past few years. 

If you have an innovative business idea that you are struggling to get your community on board with, make sure to listen to this week's episode of Small Business Made Simple!

Free Resources Mentioned in Podcast:

5 Mistakes You Could Be Making On Your Website (Free PDF Download)

Connect with me on social media. I'd love to hear from you!

LinkedIn: https://www.linkedin.com/in/sam1ca/

Instagram: @sammoss5

Together by STEAM PHUNK https://soundcloud.com/steamphunk Creative Commons — Attribution 3.0 Unported— CC BY 3.0  http://creativecommons.org/licenses/b... Music provided by Music for Creators https://youtu.be/ya66qIxZQVw

On today's episode, I sat down with Peter Wallin, the owner of Wallin Insurance in Elmira, NY. We discussed the importance of getting out in the community to remain top of mind and to create a network for yourself. We also talked about how to start implementing systems and why they are an important step to growing your business. Lastly, we touched on marketing and what works best today. Enjoy!

Free Resources Mentioned in Podcast:

5 Mistakes You Could Be Making On Your Website (Free PDF Download)

Connect with me on social media. I'd love to hear from you!

LinkedIn: https://www.linkedin.com/in/sam1ca/

Instagram: @sammoss5

Together by STEAM PHUNK https://soundcloud.com/steamphunk Creative Commons — Attribution 3.0 Unported— CC BY 3.0  http://creativecommons.org/licenses/b... Music provided by Music for Creators https://youtu.be/ya66qIxZQVw

Your email list is one of the most valuable resources you have for your business. All too often we get stuck wondering what we should send to our email list to keep them engaged with us. Or we just get overwhelmed because we can't come up with enough content every week to get out. Today, I talk about some simple, yet effective email topics you can use to send to your email list. Your business growth lies in the strength of your email list so don't miss this episode!

Free Resources Mentioned in Podcast:

5 Mistakes You Could Be Making On Your Website (Free PDF Download)

What You Should Be Sending Your Email List:

Regular emails to stay front of mind with your customers

Promotions and deals

Holiday themed emails

Valuable content that relates to your product or service

An email sales funnel 

Nurture campaign that points to your blog, podcast or video series every week

Connect with me on social media. I'd love to hear from you!

LinkedIn: https://www.linkedin.com/in/sam1ca/

Instagram: @sammoss5

Together by STEAM PHUNK https://soundcloud.com/steamphunk Creative Commons — Attribution 3.0 Unported— CC BY 3.0  http://creativecommons.org/licenses/b... Music provide

d by Music for Creators https://youtu.be/ya66qIxZQVw

So many business owners don't know how to talk about their business, let alone market their business in a clear, effective way. Today, I take you through the proven StoryBrand framework so you can use the centuries-old method of story telling in your brand. I talk about positioning your customer as the hero in the story and that your brand is there to guide them through their journey to a happy ending. Story telling is one of the best ways to capture attention, so you NEED to be using story when it comes to your business.

Free Resources Mentioned in Podcast:

5 Mistakes You Could Be Making On Your Website (Free PDF Download)

The StoryBrand Framework:

A Character 

Has a problem 

That finds a guide

Who gives them a plan

And calls them to action 

That helps them avoid failure

And ends in success

Connect with me on social media. I'd love to hear from you!

LinkedIn: https://www.linkedin.com/in/sam1ca/

Instagram: @sammoss5

Together by STEAM PHUNK https://soundcloud.com/steamphunk Creative Commons — Attribution 3.0 Unported— CC BY 3.0  http://creativecommons.org/licenses/b... Music provide

d by Music for Creators https://youtu.be/ya66qIxZQVw

Have you ever wondered where you need to start when it comes to marketing your small business online? Maybe you have been doing it for years and aren't sure you have been keeping up with the times. Or maybe you just want an encouragement that you are already doing things right and that you just need to keep pushing forward! In today's episode, I walk you through the first four steps you need to take when it comes to marketing your small business online. And guess what...it is a lot more simple than you may think!

Where Do I Start?

Make a social media account and claim your free directory listings 

Design a website (free or professionally)

Start getting people to join your email list

Work on getting great online reviews

Free Resources Mentioned in Podcast:

5 Mistakes You Could Be Making On Your Website (Free PDF Download)

Episode 9: Amy Brennan talks about how to use social media to help promote your business

Episode 2: We teach all the tools you need to build up your email list

Episode 7: This is where we talk about how to get amazing customer reviews

Connect with me on social media. I'd love to hear from you!

LinkedIn: https://www.linkedin.com/in/sam1ca/

Instagram: @sammoss5

Together by STEAM PHUNK https://soundcloud.com/steamphunk Creative Commons — Attribution 3.0 Unported— CC BY 3.0  http://creativecommons.org/licenses/b... Music provided by Music for Creators https://youtu.be/ya66qIxZQVw

Today on Small Business Made Simple, I have social media expert, Amy Brennan on the podcast to teach us the best practices when it comes to promoting your small business on social media. Amy is the owner and founder of Custom Geekery in Towanda, PA and has been in the industry for many years. Be sure to listen to this week's episode whether your business is just getting started with social media or if your business has been at it for awhile. Amy has some amazing tips that you can implement no matter where your social media skill levels are!

Free Resources Mentioned in Podcast:

5 Mistakes You Could Be Making On Your Website (Free PDF Download)

Connect with me on social media. I'd love to hear from you!

LinkedIn: https://www.linkedin.com/in/sam1ca/

Instagram: @sammoss5

Together by STEAM PHUNK https://soundcloud.com/steamphunk Creative Commons — Attribution 3.0 Unported— CC BY 3.0  http://creativecommons.org/licenses/b... Music provided by Music for Creators https://youtu.be/ya66qIxZQVw

We all have our personal preferences when it comes to our websites. What they should look like, what they should say, etc. Today on Small Business Made Simple, I talk about seven things you should NEVER put on your website. Why? Because more website browsers are leaving your website than you may think and committing any of these mistakes definitely doesn't help your cause.

Free Resources Mentioned in Podcast:

5 Mistakes You Could Be Making On Your Website (Free PDF Download)

Episode 7: (teaches about how to get amazing customer reviews)

Episode 3: (teaches about call to action buttons on your website)

7 Things You Should Never Put On Your Website:

Tons of words

More than three customer reviews

Pictures that have nothing to do with your business

Words that you think are clever, but are actually confusing

Too many popups and gadgets 

An about page that is all about you 

Call to action buttons that are all different

Connect with me on social media. I'd love to hear from you!

LinkedIn: https://www.linkedin.com/in/sam1ca/

Instagram: @sammoss5

Together by STEAM PHUNK https://soundcloud.com/steamphunk Creative Commons — Attribution 3.0 Unported— CC BY 3.0  http://creativecommons.org/licenses/b... Music provided by Music for Creators https://youtu.be/ya66qIxZQVw