B2B content expert Jamie Woodbridge (Co-Founder, TheInboxClub) on how to implement better B2B email marketing campaigns. Jamie discussed the untapped potential of email marketing and the importance of first-party data and high-quality subscribers. He also highlighted the pitfalls to avoid, key metrics to focus on, and how data privacy and AI impact email marketing.

Jessica Deckinger (Operating Partner, Clearhaven Partners) on how B2B companies can use videos to improve every part of the customer journey. During our conversation, Jessica dispels the common misconception that video production is a huge endeavor that requires specialized skills and expensive resources. She also highlights which pitfalls to avoid, and how to get internal buy-in.

Hamish Knox (CEO, Sandler Calgary) talks about how B2B sales and marketing can work together to generate better results. He explained why this conflict persists and what pitfalls to avoid. He also provided actionable tips on how marketing can proactively work with sales and how to get them involved in upcoming marketing initiatives that will resonate with customers.

Dale Thomas (Founder, ActionableOps) on how B2B marketers can leverage AI for market research. During our conversation, Dale reiterated the importance of embracing the use of AI for research purposes. He also highlighted the pitfalls to avoid and how B2B marketers can better organize their approach when they plan for market research, find experts, and synthesize data.

Indrek Poldvee (Chief Executive Officer, B2B Growth) on how B2B marketers can leverage the untapped potential of LinkedIn. Indrek explained what LinkedIn’s untapped potential is and what pitfalls to avoid. He also highlighted the importance of having a good LinkedIn profile and why an understanding of your target audience, having the right strategy, and the right messaging are paramount. He provided us with some actionable tips.

Jessica Malnik (Founder, JM Content Group) on how marketers can build a content moat that creates lasting results for B2B brands. She talked about why she thinks the current B2B content marketing playbook is broken. She also highlighted the pitfalls that B2B content marketers should avoid, what the content moat consists of, and how content marketers can use AI ethically.

James Hipkin (CEO & Founder, Inn8ly) on how avatars of your target audience and buyer’s journey maps are crucial to B2B marketing success. James elaborated on the pitfalls that marketers should avoid and what important aspects of customer research they should focus on. He also provided tips on how to get internal buy-in to conduct the relevant research.

Shreya Banerjee and Paul Counts (Co-Founders of Marketing Counts) on how to build profitable organic B2B content strategies. Shreya and Paul highlighted the pitfalls to avoid and provide tips on the type of research that should be conducted. They also explained why a well-defined customer avatar and a mix of content types are important, and which metrics to pay attention to.

Dilara Cossette (Founder & Head of Demand Generation, Focus Image Pro) on how marketers can leverage social selling through brand ambassadorship. Dilara explained the importance of personalization and being intentional in content creation. She elaborated on how to get buy-in for social selling, and how to work with subject matter experts (SMEs) and obtain testimonials.

Ren Agarwal (CEO, StoryAZ Studio) talks about the instrumental role that marketers can play in a global crisis. He elaborated on the new skills and approaches marketers need to address expected and unexpected volatility. He also provided advice on how teams can better prepare their organizations internally to respond to external challenges.