In today's episode of B2B marketing. Solved. Inken Kuhlmann-Rhinow talks to Richard and Benedict about effectively managing a remote, international B2B marketing team.

Thanks to its many benefits, remote work is now a trend that shows no signs of letting up, especially in the B2B marketing space. But moving to remote working isn’t as simple as you might think — you need to have the right infrastructure, resources, and people to make it work.

To understand how you can effectively transition to remote working, we invited Inken Kuhlmann-Rhinow, Marketing Director, EMEA at HubSpot, onto the show. In her nine years at HubSpot, Inken has built scalable and diverse teams on top of being a remote leader based in Germany.

Inken has strong expertise in scaling new regions, developing go-to-market plans, and driving acquisition and awareness in a customer-centric organisation.

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In today's episode of B2B marketing. Solved. Kate Owen talks to Richard and Benedict about how marketers can get the best from their marketing budgets.

Marketers constantly come up with good ideas that they want to apply to their organizations. However, most of them remain on the shelf because budgets limit a marketer's ability to implement their plans. These moments are when B2B marketers need to think outside the box and creatively escape B2B marketing budget limitations.

When talking about budgets, it’s always best to get an expert's help. For this reason, we invited Kate Owen, Chief Marketing Officer at UPP on to the podcast.

Kate worked in marketing and communications for over 20 years. She has extensive experience across all areas of marketing and communications within both B2B and B2C environments and in regional and global roles.

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In today's episode of B2B marketing. Solved. Komal Thadani talks to Richard and Benedict about the impact of a marketing tech stack and how to build one successfully.

Marketers have many fantastic tools and technologies they can apply in their daily activities. There are many resources to help you build and execute marketing campaigns, but it’s just as important to collect and analyse insights from these campaigns and their impact on your customers.

The problem is that tech stacks are not being utilised to their full potential by the marketing community today. Which is odd, considering their vast possibilities. To understand the reasons behind this, we’re welcoming Komal Thadani, Marketing Campaigns Director - EMEA at ServiceNow, to the podcast.

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In today's episode of B2B marketing. Solved. Áine Bryn talks to Richard and Benedict about how we can get sales and marketing departments working together to turn marketing into a high value business generation engine.

The marketing team doesn’t always have commercial credibility within an organisation.

Why?

Because it has always been challenging to quantify marketing's contribution to a company. There has often been rivalry between marketing and sales over who is responsible for generating revenue. But, the time has come to educate businesses about how marketing can contribute to organisational success.

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In today's episode of B2B marketing. Solved. Chris Willman talks to Richard and Benedict about account-based marketing and how B2B companies can use it successfully.

Account-based marketing (ABM) is an increasingly popular business marketing strategy for B2B companies, and while it comes with many advantages, ABM is both poorly defined and implemented within numerous B2B organizations. As a result of this, many marketers struggle with ABM and this can have negative consequences on their overall B2B marketing strategy.

Chris Willman has extensive marketing experience, which can help us understand and clearly define ABM. He has been in charge of global demand gen for many exciting B2B tech firms during his career, including CrowdStrike, Kaspersky and RSA security.

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In today's episode of B2B marketing. Solved. Darren Atkins talks to Richard and Benedict about how to tackle the gap between marketing and sales. Darren talks about how important it is to sit down with sales teams and find exactly what the customers are telling them directly, using a mixture of manual and technological techniques to integrate the two departments, and following the insight and analytical data to shape these relationships.

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In today's episode of B2B marketing. Solved. Benedict is joined by Mirelle Adebiyi, Chief Marketing Officer at Itiviti to talk about how to go about brand building, post merger and acquisition.

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In today's episode of B2B marketing. Solved. Miguel Avalos talks to Richard and Benedict about solid marketing strategies built on 3 key ideas, how and why companies should adapt a glocal (think global, act local) approach when it comes to marketing segments, and adapting different strategies to different environments.

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In today's episode of B2B marketing. Solved. Paul Collier talks to Richard and Benedict about hypergrowth within companies, how this impacts marketing, what pressures it creates, and how you should structure a marketing department to keep pace with the business.

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In today's episode of B2B marketing. Solved. Ruth Connor talks to Richard and Benedict about the challenges most marketing teams face in creating actionable marketing strategies, what role marketing plays in delivering business initiatives and achieving goals and how an overly scripted marketing tactic can stifle creativity and why you should try to be more responsive instead of reactive.

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