In the very first Episode of B2B marketing. Solved. David Turner talks to Richard and Benedict about why people need to strike a balance between short term gains and long term brand building, and how you can manage the pressure from various departments that can be too to focused on demand generation and sales activation.

• Visit alan. for more information on how you can solve your marketing problems
• Subscribe on YouTube for video versions of B2B marketing. Solved. here

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If you're looking for practical, actionable solutions to your B2B marketing problems then B2B marketing. Solved. is here for you. In the first ever episode Richard and Benedict walk you through the impetus behind the creation of the podcast, why long term strategies are vital and why having your business invest in that strategy is key to building a brand.

• Visit alan. for more information on how you can solve your marketing problems.
• Subscribe on YouTube for video versions of B2B marketing. Solved. here

Hosted on Acast. See acast.com/privacy for more information.