B2B Mentors

B2B Mentors

By Connor DubeBusinessMarketing
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B2B Mentors episodes

  • 105. The Big B2B Buying Disconnect
    Allyson Havener leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper-growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time, she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from the University of California, Santa Cruz.

    Learn more about TrustRadius: https://www.trustradius.com/
    Connect with Allyson Havener on LinkedIn: https://www.linkedin.com/in/allyson-havener/

    Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/

    Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
    40 min
  • 104. Breaking Through Your Biggest Content Challenges
    Marc Dube is a multi-time entrepreneur, real estate investor, and industry innovator in content marketing. Marc is currently the President and Founder at ProvenContent.com, supporting hundreds of B2B clients in over 70+ industries produce their custom content.

    Learn more about Proven Content: https://www.provencontent.com/
    Connect with Marc Dube on LinkedIn: https://www.linkedin.com/in/askmarcdube/

    Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/

    Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free

    30 min
  • 103. Get Bold about Branding, Building Trust, and B2B
    Scott Farace is the current Chief Marketing Officer at Celero Commerce and former sports and entertainment executive working with well known brands like bank of America, UPS, Sears, and Mastercard, and talents such as Garth Brooks, Christina Aguilera, Shania Twain, Phil Collins, and the Backstreet Boys. He has also driven sponsorship for clients with the NFL, Olympics, FIFA world cup, NBA and many more

    Learn more about Celero Commerce: https://www.celerocommerce.com/

    Connect with Scott Farace on LinkedIn: https://www.linkedin.com/in/scott-farace-975b2/

    Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/

    Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
    31 min
  • 102. Robert Rose’s Killer Content Marketing Strategies to Go Bigger, Faster
    Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. For more than 12 years, Robert and his firm The Content Advisory has worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Salesforce, Facebook, NASA, Hilton, CVS Health, McCormick Spices, Whirlpool, Microsoft, and The Bill & Melinda Gates Foundation.

    Learn more about Content Advisory: https://contentadvisory.net/
    Connect with Robert Rose on LinkedIn: https://www.linkedin.com/in/robrose/

    Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/

    Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
    35 min
  • 101. Attribution Without Action is Meaningless (Cart.com CMO Interview)
    Rachel Truair is the Chief Marketing Officer at Cart.com, the leading provider of comprehensive ecommerce solutions that enable retail brands to easily sell and fulfill across every channel. Prior to Cart.com, she led both enterprise and SMB marketing teams at companies including Confluent, Adobe, Magento, Oracle, and 3M.

    Learn more about Cart.com

    Connect with Rachel Truair on LinkedIn:
    https://www.linkedin.com/in/racheltruair/

    Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/

    Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
    34 min
  • 100. Dominate Your Global Marketing - Strategies for Technology Industries (Expert Interview)
    Greg Perotto is a global marketing leader passionate about building brands, creating categories and disrupting the status quo with better ways of doing things. Over his 25+ year career, he has lead, coached and developed teams to build brand and grow revenues at Secureframe, New Relic, TripActions, Hootsuite, DocuSign and T-Mobile USA.

    Learn more about SecureFrame:https://secureframe.com/
    Connect with Greg Perotto on LinkedIn: https://www.linkedin.com/in/gregperotto/

    Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/

    Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
    35 min
  • 99. The Harringtons: How They Went From Infomercial Empire to Digital Domination
    Brian Harrington is a partner in Kevin Harrington Enterprises and son of Kevin Harrington, the Original Shark of Shark tank. He owns, operates, and regularly consults with dozens of high level organizations and has worked closely with a number of Fortune 500 companies, top influencers and thought leaders, and today’s brightest business minds.

    With extensive experience in the Electronic Retailing Marketing Industry, Brian has been involved in dozens of physical and digital product launches reaching sales of well over $100 million. He currently sells dozens of products through both online marketing and brick-and-mortar retail around the world.

    Learn more about Brian's company:
    http://brianharrington.com/

    Connect with Brian Harrington on LinkedIn:
    https://www.linkedin.com/in/thebrianharrington/

    Connect with the host, Connor Dube, on LinkedIn`:
    https://www.linkedin.com/in/socialsellingexpert/

    Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
    33 min
  • 98. CMO Lessons from Over 18 Successful Exits (Expert Interview)
    Meagen Eisenberg is a seasoned executive, board member, and advisor with over 18 successful exits (including 3 IPOs and 15 mergers and acquisitions). Meagen she currently leads the marketing and growth teams at Lacework as Chief Marketing Officer and serves on the board of G2, WorkStep, and advises a portfolio of companies including Loom, Styra, productboard, Gretel.ai, Klue, Demostack and Redpanda Data.

    Learn more about Lacework:
    https://www.lacework.com/

    \Connect with Meagen Eisenberg on LinkedIn:
    https://www.linkedin.com/in/meageneisenberg/

    Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/

    Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
    27 min
  • 97. The Godfather of Social Selling (Expert Interview)
    Koka Sexton is known for his work in the field of social selling, digital marketing, and branding. He's held marketing leadership roles with brands like LinkedIn, Hootsuite, Slack, and more. Koka is currently focused as a social media strategist and consultant, and is leveraged for his expertise on content and social media platforms to build and promote high-profile company's brands.

    Learn more about Spear Marketing:
    https://spearmarketing.com/

    Connect with Koka Sexton on LinkedIn:
    https://www.linkedin.com/in/kokasexton/

    Connect with the host, Connor Dube, on LinkedIn`: https://www.linkedin.com/in/socialsellingexpert/

    Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free
    42 min

About B2B Mentors

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B2B Mentors features top industry experts who share proven strategies and actionable inspiration on business-to-business marketing, leadership, business development, and scaling. This interview show…