"How do I move my software product upmarket?" Before you can make that shift, you need to understand the different requirements between your current customer base and the one you want to have. 

This episode answers the question "How do I prioritize my marketing initiatives"? First, do a gut check. What's the status of your current marketing function? Then, ask how your marketing team can get closer to revenue and reduce funnel friction.

Additional resources:

• Dave Gerhardt - the "get closer to revenue" guy
• Marketing is like driving a car - an article by Stijn Hendrikse