Here's what many B2B startup marketing teams get wrong about their approach to Marketing campaigns and here's how you can solve it with lean startup principles. If it works for product development you can bet it works for marketing too!

Ever wanted to start a podcast? Listen to my conversation with Ojus my brother and engineer at capital one who wants to start a financial technology podcast.

A/B testing is one of the best ways for you to unlock growth, understand your audience, and generate conversions. In fact it's something that's been around for over 60 years and is used by the fastest growing startups.

Do you know all 19 Traction channels? Are you falling prey to the if we build it they will come fallacy?

Social Media isn't just for B2C startup companies anymore. It's a powerful channel for B2B as well the trouble is, most companies aren't using it correctly.

This is what causes most B2B Startups to fail at social media marketing. Lead generation is not the right goal. Listen to this episode to find what is.

You need to be sophisticated in your approach to social media marketing in order to be competitive in the crowded B2B digital space.

You don't need a new set of social media metrics to measure this marketing strategy. Instead just use standard business metrics to measure the impact of social media marketing.

Find out why most B2B Startup Execa don't care at all about your social media marketing efforts.

How Intuit used the soljam and painstorm to leverage crowdsourcing and userresearch to create a culture of innovation that scales.