One day the CEO of Intuit realized that as much as he wanted to be - he wasn't Steve Jobs - and that in order to succeed, Intuit needed to change culturally to become a design driven organization. One concept that helped Intuit do that was creating innovation catalysts.

Interesting results from a study from the 1950s on subliminal messaging

If you can tie your content marketing to these 5 Core Human Drives you'll be able to create highly engaging content and create growth for your startup company.

The Coronavirus crisis can make you feel like you have no control over whats happening but that isn't true. You can make the decision to hold your self to a higher standard and unlock your ability to make a positive impact on everyone around you.

Here's a way to perform an analysis of your new B2B SaaS Product idea or even to analyze how your existing product might perform in a new market. Follow this 10 step model and you'll be able to assign a numeric value to the attractiveness of your idea.

What is quantified self?

If your a marketing manager at an early stage startup right now listen to this episode

The do's and dont's for content Marketing in during COVID19

5 areas to focus on to help you be more happy healthy and productive when working remote.

Worried you might lost your job during coronavirus? Here's what to do.