In this episode of B2B SaaS Talks, Lucas and Luna dig into a clause that's quietly become a dealbreaker in enterprise procurement: data residency. They use the recent expansion of a European cloud provider into US data centers as a case study, explaining why residency guarantees are no longer just a checkbox for financial services and healthcare, but for any company with cross-border operations. The conversation covers how residency requirements show up in RFPs, what vendors actually promise versus what they can legally deliver, the tension between sovereignty laws and global data flows, and why procurement teams are starting to ask for audit rights to verify where data actually sits. Practical takeaways: how to read a residency clause, what to ask before signing, and why the answer might be a distributed architecture rather than a single region. If you're in sales, procurement, or building a product with a global footprint, this one's for you.