This time, our guest is Frank Sondors, a B2B sales veteran with over a decade of experience at Google, Black Crow, SimilarWeb, and Whatagraph.
He recently launched his own company, Salesforge, to address a challenge he deeply cared about: templated communication.
Just within three months company grew from ground zero to fifty paying customers by leveraging low-cost lead generation strategies and channels.
Listen to our conversation with Frank to uncover his remarkable quick-win approach and learn from his journey. 

Zabbix is a widely known software system used for IT monitoring by thousands of companies around the world. Despite being open-source and free to use, the company has established a thriving business and a global community of dedicated IT professionals, all with minimal marketing investment. 
To uncover the secret of their success, we invited Zane Lasmane, Head of Marketing at Zabbix, to share her secret source.

Data centre business is often viewed as a commodity market with a few global players dominating, leaving very little room for profitability, especially if you are a small player.
Similar is seen in other sectors of IT business.
So, how can small players still differentiate their value proposition and grow profitable business? We discuss it with our guest, Marija Bergere, Head of Marketing at DEAC, the company which seems managed to find its recipe for success.
During our discussion, we cover the following topics:
• The current market landscape and the key challenges facing the data centre business.
• How geopolitical and economic situations have changed the requirements of buyers.
• The impact of these changes on positioning, offering, and go-to-market strategy.
• Changes in marketing objectives.
• What marketing needs to do differently to succeed in the future

We are back with B2B Sales and Marketing #FriTalks and kick off the new season with a conversation about how to make webinars successful.
Webinars are one of the most often used marketing tools and for a good reason.
Buyer's surveys mention webinars as the most valuable marketing content and research shows that webinar registrations increased by over 80% in 2022. Moreover, webinar participants are closer to purchase decisions than those who register for text content, such as whitepaper.
In this session, Andrejs Juščenko and Rolands Ozolins discuss their own experience with running webinars both for their clients and for IBD Consulting | Technology marketing.
We discuss:  
- How to prepare for a webinar? 
- How to improve public speaking skills? 
- Choosing between on-demand and live webinars? 
- How to get people attending the webinar? 
- How to run LinkedIn events? 
- How to run a webinar? 
- How to repurpose webinar content? 
- What to do after the webinar?

In this episode, we discuss marketing and sales to highly technical buyers, such as engineers.
Research shows that highly technical buyers have very specific buying behaviour. They are willing to put extra effort into product research, and, compared to business buyers, they are rather averse to anything they perceive as being marketing or marketing prepared information.
Nevertheless, there is a clear path to market to this audience that we share in this episode.

In this episode of Sales and Marketing #FriTalks we talk through insights from ‘Brand to Buyer’ the LinkedIn B2B Technology Buyer and Marketer Survey 2022/23 with more than 4,000 professionals in technology surveyed from North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.
In particular, we discuss the top investment priorities and challenges of tech buyers, the latest trends shared by global tech marketers, and how we can apply these insights in our local go-to-market strategies.

Most growth in the technology business is coming from as-a-Service business model. In this episode, we discuss how to move from the traditional one-off sales model to recurring revenue or as-a-Service business.

In this episode, we discuss the costs of expansion to international markets and other key metrics that tech company founders need to consider before planning growth in global B2B markets.

In this B2B Sales and Marketing #FriTalks our guest Olha Olifirenko, Product Marketing Lead at Newage.io, share the key learnings from her first-year journey of scaling a SaaS product to the global market. She also provides valuable insights into the challenges and opportunities that come with scaling a SaaS product and how to overcome them. This episode is an opportunity for anyone who is interested in taking their SaaS product global.