Cold sales outreach technologies and processes have matured in the last few years. Some companies see results so good that it is difficult to believe. We decided we wanted to get to the bottom of this.  

Our guest is Ivars Pavlovics, an "outreach hacker" with extensive practical experience in highly effective sales outreach campaigns for B2B.   

In this episode, we discuss the following: 

Every software company wants to think that it is the unique features that make them successful. And every customer wants to believe they make their choices based purely on the ‘best’ product. Both are wrong. As an industry matures, its products all take on the same capabilities. Increasingly, how the product is packaged, marketed, and sold becomes the differentiator.

In this episode of Sales and Marketing FriTalks, our guest is Inga Sartauskaite, Sales Director at Companial (formerly 1ClickFactory) shares her experience and tips for delivering product demonstrations that sell.

We discuss the following topics:

In this episode, we talk about how the rapidly changing digital landscape and customer behavior redefine requirements for marketing automation as we know it.

This is our 1st-anniversary episode, and we devoted it to discussing the lead generation vs. demand generation approach.

During the conversation, Andrejs and Rolands share their insights and try to understand:

The Norwegian market is considered one of most desired by many companies, especially in the IT industry. Still, is it worth it and what does it take to succeed in the Norwegian market?

Making leads flow into your CRM is just halfway to growing sales. Another essential part is to qualify and nurture them so leads convert into paying clients.

This time our guest is Kevin Sahin, the co-founder of ScrapingBee, a web scraping API that grew to $1M ARR in 2 years with the help of content marketing.

During the conversation, Kevin is sharing his path to creating engaging content for a very demanding audience as developers, particularly we cover the following topics:

In this episode, we discuss essential marketing and sales strategies for acquiring first prospective customers. We look at both inbound and outbound approaches and talk through the practical aspects of each. This episode can be similarly helpful for early startups and experienced marketing and sales teams.

Market research and industry surveys show that lead generation is the most important marketing objective in B2B.

This time we are delighted to have Inga Sartauskaite joining us for a Sales and Marketing FriTalks to share her insights on building a repeatable and remote sales practice.

Together with Inga, we try to figure out: