B2B Writing Success Podcast

In part one of a two-part podcast, Steve Slaunwhite shares his favorite tips for doing research for longer copy projects like white papers or e-books.

Use this 5-step strategy before you write any B2B sales copy to make the project easier and your copy much more effective. Steve Slaunwhite explains the process and walks through an example in this week's episode.

You know a conversational style works best for B2B copy but sometimes clients want a more formal style. Here's how to win them over so you can write copy for them that prospects will read and understand.

What do you do when you've written your copy and it doesn't fit in the space available for it? Steve Slaunwhite has seven tips to help you edit your copy without sacrificing its effectiveness.

What do you do when a client offers you a project you'd like to do but with an impossible deadline? Try one of these nine strategies to keep your client happy and save your sanity.

Steve Slaunwhite has two tips for writing your elevator pitch that will help you communicate what you do to prospects clearly and effectively.

Steve Slaunwhite says if you'll do this one thing, your copy will be much better. It's especially important if you're writing sales copy. Do you do it?

B2B copywriting expert and author Dianna Huff joins Steve Slaunwhite to discuss how important confidence is when discussing pricing with a prospective client and how you can be more confident when talking with prospects.

B2B companies use email marketing extensively. In this week's podcast, Steve Slaunwhite gives you a copywriting formula to help you write better promotional emails for your B2B clients.

Blog writing can be profitable — but you must take the right approach. Steve Slaunwhite reveals five tips that can make blog writing more profitable.