B2B Writing Success Podcast

How are you marketing yourself? Steve Slaunwhite explains why your marketing doesn't have to be complicated to be successful.

The confidence you demonstrate when talking with prospects can make the difference in landing them as a client. Steve Slaunwhite has some practical tips to boost your confidence, even if you're a new copywriter.

How can you be more creative when you need a new idea for a client's project? Steve Slaunwhite shares his strategies to get the creative juices flowing.

This week Steve Slaunwhite explains how the principles of writing good headlines apply to email subject lines. Find out how to write email subject lines that will get your email opened and read.

Writing headlines can be a challenge for B2B writers. How can you come up with the perfect headline? Steve Slaunwhite explains a couple of his favorite strategies you can use to write effective headlines.

Not every copywriting project involves creating copy from scratch. Sometimes a client needs existing copy updated or first draft copy polished into a final draft. Here's what you need to know and which situations you should avoid.

Marketing Consultants often look for copywriters to produce the copy they recommend to their clients. Here's how to be the person they recommend.

When talking a prospect, there's one question you must ask in order to best position yourself to help them. It can even open the door to more projects.

If you've been a copywriter for even a few weeks, you may have heard something like, “Your price is a lot higher than we expected to pay.” Here's how to handle price resistance and convert the prospect into a client.

Sooner or later you'll be asked to write about a product you don't fully understand. Don't turn the project down… instead use these tips from Steve Slaunwhite to accept the project and produce a professional result.