In this episode of The Better Business Analyst Podcast, Benjamen Walsh revisits one of his most powerful models — The 4P+ Framework: People, Processes, Projects and Products.

You might have heard of it before, but this time we’re going deeper.

Discover how the best business analysts connect these four dimensions to move from task taker to value creator — shaping outcomes, not just outputs.

Benjamen unpacks each “P” with real-world examples, practical talking points, and mindset shifts you can apply immediately. Whether you’re working on digital transformation, agile delivery, or strategic analysis, this episode will help you see your work — and your impact — in a whole new way.

🎯 Learn how:

• People define the problems worth solving

• Processes reveal the inefficiencies and opportunities

• Projects deliver structured change

• Products create lasting business value
  …and how they all loop back in the 4P+ cycle of continuous improvement.

Tune in and elevate your BA thinking today.