We all say we’re doing human-centred design — but what happens when the “human” turns out to be our internal process, not our actual customer?
In this episode, Benjamen Walsh dives into how real innovation starts with the customer’s job to be done — not our internal agenda.
Learn how to spot fake HCD, how to reframe discovery around customer value, and why true innovation lies in understanding why people do what they do, not just how we think they should.

In this episode of The Better Business Analyst Podcast, Benjamen Walsh revisits one of his most powerful models — The 4P+ Framework: People, Processes, Projects and Products.

You might have heard of it before, but this time we’re going deeper.

Discover how the best business analysts connect these four dimensions to move from task taker to value creator — shaping outcomes, not just outputs.

Benjamen unpacks each “P” with real-world examples, practical talking points, and mindset shifts you can apply immediately. Whether you’re working on digital transformation, agile delivery, or strategic analysis, this episode will help you see your work — and your impact — in a whole new way.

🎯 Learn how:

• People define the problems worth solving

• Processes reveal the inefficiencies and opportunities

• Projects deliver structured change

• Products create lasting business value
  …and how they all loop back in the 4P+ cycle of continuous improvement.

Tune in and elevate your BA thinking today.

Every great strategy needs someone to turn it into action — and that’s where Business Analysts shine.

In this episode, Benjamen Walsh explores how BAs can bridge the gap between strategic intent and delivery execution. Learn the deliverables, tools, and thinking frameworks that make you the “missing middle” every organisation needs.

Listen now on The Better Business Analyst Podcast.

Ever felt like your Jira projects are running on autopilot with no clear link back to business outcomes? You’re not alone. In this episode, Benjamen breaks down Jira’s new Goals feature — what it is, how it works, and why it finally gives Business Analysts, Product Owners, and Delivery Teams a way to connect work to strategy.

We’ll explore:

• How Jira Goals change the way we track progress

• Practical examples of linking initiatives and OKRs

• Common pitfalls and smart workarounds

• The role of the BA in bringing clarity, context, and alignment

If you’ve ever been asked “how does this project tie back to our business goals?” — this episode is for you.

🎙️ The Better Business Analyst Podcast — practical insights for real-world BAs, every week.

In this episode of the Better Business Analyst Podcast, Benjamen Walsh shares 10 things every BA should know about Git, GitHub, and Continuous Delivery/Integration.

From version control for requirements to collaborating via pull requests, and even how GitHub can be your go-to place for the latest AI models and open-source tools — this episode breaks down the essentials every modern BA needs.

Perfect if you’re working in agile teams, or just want to boost your technical confidence.

The leap from delivery to strategy is the real career game-changer for Business Analysts.

In this episode, Benjamen Walsh's shares his Top 10 ways to become a Strategic BA — from mastering financial acumen and building senior stakeholder trust, to telling stories with data and using enterprise analysis techniques.

We’ll explore real case studies from Netflix, Toyota, Spotify, Amazon, Tesla and more — showing you exactly how BAs move from documenting requirements… to shaping direction.

In this episode, Benjamen breaks down the Top 10 ways AI, and especially Microsoft Copilot, is already transforming the BA role. From requirements elicitation and process modelling to risk management and benefits tracking, we’ll look at how secure, enterprise AI tools can become your daily co-pilot.

This is about the AIBA — the AI Business Analyst. The next step in our evolution as BAs.

Job hunting can feel like a full-time job — one day you’re full of hope, the next you’re wondering if anyone even saw your CV.

In this episode of The Better Business Analyst Podcast, Benjamen Walsh shares his Top 10 job-seeking strategies tailored for Business Analysts, IT professionals, and strategic leaders.

From crafting personalised cover letters to staying visible on LinkedIn, and from working with recruiters to managing your own energy, these are the proven approaches that will help you stand out and stay resilient during your search.

Tune in for practical tips, real examples, and encouragement for your journey to the next role.

🎧 Listen now on Spotify.

From waterfall to agile — and now to continuous discovery.

In this episode of the Better Business Analyst Podcast, we explore the next big shift in how Business Analysts create value. Continuous discovery means staying connected to users, stakeholders, and data throughout the delivery cycle — not just at the start.

You’ll learn:

• Why traditional discovery isn’t enough anymore

• Practical steps to embed continuous discovery in your BA work

• Real-world examples of how discovery-as-a-habit prevents wasted effort and increases business value

This isn’t about doing more work — it’s about doing smarter work.

🎙️ Better conversations. Better decisions. Better Business Analysis.

The BA as Storyteller: 10 Ways Narrative Shapes Better Outcomes

Business Analysts aren’t just requirement gatherers — we’re storytellers.

In this episode of the Better Business Analyst Podcast, Benjamen Walsh explores how narrative can transform workshops, requirements, benefits, business cases, and even your career.

You’ll hear 10 powerful ways to use storytelling in BA work, complete with real-world examples from energy, government, and education projects — where the right story, metaphor, or user journey shifted outcomes.

💡 Key lesson: Data and documents may inform, but stories inspire action.

If you want to become a BA who influences, not just documents, this episode is for you.