Ever felt like your Jira projects are running on autopilot with no clear link back to business outcomes? You’re not alone. In this episode, Benjamen breaks down Jira’s new Goals feature — what it is, how it works, and why it finally gives Business Analysts, Product Owners, and Delivery Teams a way to connect work to strategy.

We’ll explore:

• How Jira Goals change the way we track progress

• Practical examples of linking initiatives and OKRs

• Common pitfalls and smart workarounds

• The role of the BA in bringing clarity, context, and alignment

If you’ve ever been asked “how does this project tie back to our business goals?” — this episode is for you.

🎙️ The Better Business Analyst Podcast — practical insights for real-world BAs, every week.