In this episode, we explore the importance of having a custom-centric focus on your local business's social media platforms. 

We begin with discussing who you're business is ACTUALLY talking to and the importance of knowing your target audience, before moving on to three types of content that are essential for your local business. 

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

Your rural business is on social media, right? But are you reaching the right people? 

In the first episode of Localise and Socialise, let's explain local marketing a little bit better, as well as delve deeper into the types of regional businesses, organisations and events that can truly harness the power of local social media marketing. 

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

In today's episode, we will be diving into the world of branding and exploring the concept of brand voice. Have you ever come across a brand that seemed to have two different personalities on different platforms? It can be confusing and even detrimental to the brand's reputation. 

In this episode, we will learn why having a unified brand voice is crucial for small and medium-sized businesses. Stay tuned as we provide actionable tips and tricks for developing and implementing a consistent and authentic brand voice that resonates with your target audience. Let's dive in!

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

Don’t write “content pillars” off as just another social media buzzword, because they are actually a super useful tool for content creation, especially if you are having difficulty coming up with new ideas.

Find your content pillars cheat sheet here.

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

When people talk positively about your business, your product or you as a business person, they’re helping you build brand awareness and trust, and you might not even realise they’ve done it! In this episode, Elyssa walks you through eight word-of-mouth strategies that your local small-medium business should be using. 

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

Rebranding your business is not as simple as changing your logo. Make sure you consider all factors before going ahead and saying "Yep, let's rebrand!" 

The EJG Creative rebrand was completed by Bonnie from Taylored Creative who you can find on Instagram @tayloredcreative, I could not recommend her more! 

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Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

I've gone rogue this week! I list a couple of things you, as a business, need to remember about using social media and enlisting the help of a social media manager. 

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

Are you overlooking LinkedIn in your local business marketing strategies? Do so no longer! 

Over the next couple of episodes, I want to take you inside how the algorithm of each social media platform actually works- and how you can use it to your advantage. Starting with LinkedIn because it IS a valuable resource. If you are interested in using LinkedIn for your local business make sure you stay tuned on the EJG Creative socials because I will be talking about it more shortly.

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

Threads, the new text-based app from Meta has launched and Twitter is not happy. I've had a couple of businesses ask the same question, "Do we need to get our business on there?" and I am sure there are many more of you asking the same thing!  This episode of Just Quickly will unpack that for you.

If you would prefer to read this information you can click here. 

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram

content creation can be an annoying, time-consuming task without having processes in place to make it easier. If you particularly hate it, or you don’t have the time or energy, outsource it to someone who does! If you are going down the DIY route, I have compiled nine of my top tips to making content creation as painless as possible.

Back Roads & Bold Moves on Instagram

Local Social Co. on Instagram

Elyssa Giedraitis on Instagram