David Linthicum is an internationally recognised cloud computing & AI  expert and thought leader. He has authored and co-authored 17 books on computing, the latest of which is An Insider’s Guide to Cloud Computing. David’s industry experience includes tenures as CTO and CEO of several successful software companies, and upper-level management positions in Fortune 100 companies. Until recently he was chief cloud strategy officer at Deloitte, and in February he joined The Cube as an enterprise technology analyst. In his busy schedule, he keynotes leading technology conferences on topics including cloud computing, enterprise application integration, and enterprise architecture. 

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.

Visit us at www.babelpr.com.

In this episode Babel director Simon Coughlin speaks with Miya Knights. Miya has more than 25 years' experience as a retail technology analyst, editor, author and consultant. She is the owner and publisher of Retail Technology magazine and has co-authored two best-selling books about Amazon and Omnichannel Retail. Miya serves as a consultant and advisor to a number of technology companies, judges a number of industry awards, and is also a member of the Retail Influencer Network, Customer Strategy Network and the KPMG Retail Think Tank. She talks about the hottest trends in retail tech and reflects on the 2024 Retail Technology Show.

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.

Visit us at www.babelpr.com.

In this episode Babel director Simon Coughlin speaks with Hannah Duncan, a former banker who now writes about fintech and investment. She talks about the benefits and challenges of being a freelance journalist, the types of stories that inspire her, and why she loves attending industry events.

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.

Visit us at www.babelpr.com.

Effective marketing and PR works primarily by reaching the 95% of customers who are not yet in-market, increasing the odds your brand gets remembered when those customers do decide to buy. The challenge faced by B2B marketeers when allocating budget to their brand awareness goals, is convincing the budget holder that they will see a return on their investment. Babel director Simon Coughlin discusses the issue with Chrissy Tansey from Babel client Doit, Jon Lombardo, who until recently was the  Global Head of Research at Linkedin’s B2B Institute, and Babel campaign director Holly Abbott, who outlines some of the best tactics to help your brand raise awareness to ensure you are front of mind when your target audience makes a purchasing decision. 

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.

Visit us at www.babelpr.com.

Jen speaks with Teresa Cottam, a distinguished industry analyst and expert in the digital economy. In addition to being renowned for helping companies create compelling experiences that transform their businesses, increasing value and building engagement, Teresa is a judge of the GSMA Global Mobile Awards and for the World Communication Awards, and a contributing analyst to the TM Forum. For the last - nearly seven years - Teresa has been the Chief Analyst at Omnisperience, the company she founded after nine years at the helm of Telesperience, and analyst roles at Analysys Mason, Informa and Ovum (both of which are now part of Omdia). Teresa talks about the role of women in the tech sectors, how she likes to work with AR and PR teams, and offers her predictions for 2024.

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.

Visit us at www.babelpr.com.

As part of our B2B tech trends 2024 series, Simon speaks with Dr Sarah-Jayne Gratton. Sarah-Jayne is an award-winning technology evangelist, specialising in emerging technologies and covering trends in AI, machine learning, and digital transformation. Her clients have included the global tech giants Ericsson, Siemens, IBM, Vodafone and Intel. Sarah-Jayne is also host of the Tech Uncorked Podcast and she is the Editor-in-Chief of Agritech Future Magazine.

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.

Visit us at www.babelpr.com.

As part of our B2B tech trends 2024 series, Simon speaks with Shelly Kramer. Shelly is the managing director and principal analyst at theCUBE Research, the analyst arm of popular enterprise technology media platforms theCUBE and SiliconANGLE. During her career Shelly has worked with some of the world’s largest tech brands to help them embrace disruption and to successfully navigate the process of digital transformation. She regularly advises and collaborates with senior leaders at major technology companies, covering a wide range of products and services, including Cloud, Artificial Intelligence, ESG, 5G, Enterprise Apps, and Automation. Shelly has been recognised as one of the world’s leading technology analysts and a B2B Marketing influencer.

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.

Visit us at www.babelpr.com.

As part of our B2B tech trends 2024 series, Simon speaks with Christina Trampota. Christina is a technology industry leader with a passion for commerce and connectivity. She has more than 20 years of experience working with early-stage startups and large enterprises, including Meta, Visa, and Motorola, to name a few, helping brands enhance their product development and marketing efforts. She has been recognised by various channels and events as a Top B2B Influencer and Whos Who in Fintech, and when she is not building and scaling companies and communities, she enjoys teaching and mentoring tomorrow’s leaders. Topics under discussion include the importance of 'responsible AI' and the potential for tech to reduce the impact of climate change.

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.

Visit us at www.babelpr.com.

 Kamales Lardi has more than 23 years of cross industry experience. She formed her own consulting business in 2012 and has helped many multinational companies harness the power of emerging tech including AI, augmented reality, automation and blockchain. Kamales has been widely recognised as an industry thought leader and is also a Teaching Fellow at Durham University Business School. In this podcast she gives her views on the B2B tech trends for 2024, outlines why tech firms must continue to focus on workforce diversity, and reveals what it takes to be a technology thought leader.

Back2Brave is the podcast from Babel: the agency for B2B tech brands ready to move faster. We combine 20 years of deep sector insight with integrated creative strategies to help clients navigate risk and standout in crowded markets. With Babel, it’s safe to be brave.

Visit us at www.babelpr.com.