Backstory Beginnings

Founder and CEO Susan talks about growing up in Chicago, spending time with her immigrant grandmothers, creating a business model that supports women, having a progressive career, and persevering while facing financial roadblocks at the start.

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Co-Founder and CSO Annika and COO Olivia discuss the brand’s 10-year journey, the timeless aesthetic of their products, along with the importance of building trust in your team, setting goals, and identifying milestones.

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Founder and President Jimbo shares how caring for his staff and his community involvement has made his business more financially viable, how organic foods can be life-changing, and his mission of being a good steward of the environment.

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Owner Erica talks about the need for stylish women’s workwear that doesn’t look like a suit for a banker, how her digital website boasts inclusivity for all women, and how success is a slow burn.

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Co-Founder and COO Flint shares his own personal journey of rescuing his pup Bea and nursing her back to health using wholesome homecooked meals, how dogs are their clients, and how providing nutritional food improves dogs’ quality of life.

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Owner and Designer Nina shares her passion for the creative process, her struggles in the early years, working with celebrity clients, and the need for a mentor to serve as a guide through the process.

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President Brian talks about growing up in a retail family, taking a leave of absence after the sudden passing of his father, focusing on growing their 300SF toy store into a successful collection of California stores, and loving putting smiles on kids’ faces.

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Founder and CEO Andy talks about his lightbulb moment while hunting with his 4-year-old son, the core value of building products in the USA, capturing mountaineering, durability, and integrating new technologies.

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Founder Brian shares his start in creating a better way to buy socks and underwear, designing innovative products that are different than other brands, serving the community, and moving forward despite the obstacles.

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Chef and owner Dave shares how a summer trip to Italy inspired his love for food, wine, and culture.  By reinventing an existing brand, Dave developed relationships with local farmers to support the community, encourage repeat customers, and grow employee development.

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