Backstory Beginnings

Managing Partners Joey and Kin talk about their family legacy beginning in 1996, their recent visit to China to study modern techniques, how tastes have evolved in China, and touching the local community with Chinese culture.

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Founder and CEO Amir talks about his inspiration to create Vitlayc Medspa after a dermatologist appointment, the art of mastering your craft, and treating each client as if they’re your only client.

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Co-Owners Kellie and Brandon discuss their commitment to consistency, quality, and a warm customer service experience, the brand overcoming roadblocks with a switch to packaged pints, and the perseverance to never give up on your dreams.       

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Co-Owner Paul talks about coffee being a part of everyone’s life, their approach to diversity in hiring, and their pride in providing a warm hospitable space to be.

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Owner Matt Levin talks about creating an East-Coast-inspired restaurant on the West Coast, building a loyal team, promoting from within, being involved in the community, and staying balanced.

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President and COO Bruce talks about enhancing customers’ lives by providing a quality product to create a home that they love, sustainability to protect the planet, determining your niche in business, and continuing to challenge yourself.

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Founder Greg Grovey talks about believing in your own vision, grinding toward your goals, and making memories for community members. 

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Founder Loren Beadle describes starting his wine bars in retirement after an IPO, his passion for collecting, and his transition from sporting goods stores to footwear and more.

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Founders Rebecca Walter and Jeromy Hauser discuss their natural candle business, creating a judgement-free environment, and persevering to do what you set out to do.

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