Badass Business Owners: Tips for Small Businesses Serving their Communities

EPISODE 227 of The Local Small Business Coach Podcast

Why You Should Use Email in Your Marketing Plan

In today's episode: Why Staying in Touch with Your Past Customers is Crucial. One of the best ways to grow your business and grow your sales is by creating customer frequency. You do this is by staying in touch with them.

Most local business owners haven't been taking advantage of email marketing. Not so much to sell them something, but more to create a bond and connection. This way you can stay top of mind. You can do this by sharing tips, tricks, and other great information to help them and provide value.

Let's take a deeper dive into this valuable marketing idea for your small business.

QUOTE OF THE WEEK: "I want to do business with a company that treats emailing me as a privilege, not a transaction." Andrea Mignolo

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The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.

HELPFUL LINKS

• Course: Over 30 Different Ideas to Grow Your Sales in Your Local Business
• Thinking of Getting a Coach? Check out my work with me page
• Join the Badass Local Small Business Owners Facebook Group!
• Leave a Question for the Show: Ask a Question
• Website/Training Materials
• Become a Founding Member of Our Upcoming Membership Site – Click for More Info
• Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business
• Get your free Business Health Check PDF

WHO THIS PODCAST IS FOR:

local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams

My Tony Robbins Thermostat

In today's episode: Last week I went to a Tony Robbins mini event and had a great time. I thought I'd share some of the takeaways I had while there. There were some great learnings around improving your energy, changing your thermostat and money blueprint.

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The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.

HELPFUL LINKS

• Thinking of Getting a Coach? Check out my work with me page
• Join the Badass Local Small Business Owners Facebook Group!
• Leave a Question for the Show: Ask a Question
• Website/Training Materials
• Become a Founding Member of Our Upcoming Membership Site – Click for More Info
• Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business
• Get your free Business Health Check PDF

WHO THIS PODCAST IS FOR:

local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams

EPISODE 226 of The Local Small Business Coach Podcast

Should You Pay for Leads?

In today's episode: Should You Pay for Leads? | Is Home Adviser, Angie's List, Next Door & Thumbtack Something You Should Try? With so many companies popping up and offering small businesses leads for their service-based business, you are probably wondering if this might be a good option for your business?

I will tell you that after speaking with multiple small business owners, the feedback seems to be mixed. There are those that swear by them and those that have bad experiences.

The key is what you return on investment is. For example, if you spend $1000 to chase leads you need to produce enough sales to create enough profit to break even.

No charge for the leads? Then you want to make sure that you aren't having to fight 3-4 other business owners to get to them first. You want to make sure they are quality leads and you want to make sure these folks aren't just looking for the cheapest deal they can get.

I'm a bigger fan of those that help you with leads in your local community. Even if you only do them for a year, you get to build your brand in the community.

For more on my thoughts, check out the episode to hear more!

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The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.

HELPFUL LINKS

• Thinking of Getting a Coach? Check out my work with me page
• Join the Badass Local Small Business Owners Facebook Group!
• Leave a Question for the Show: Ask a Question
• Website/Training Materials
• Become a Founding Member of Our Upcoming Membership Site – Click for More Info
• Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business
• Get your free Business Health Check PDF

WHO THIS PODCAST IS FOR:

local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams

Bonus Episode:

You're Not Alone

Our Businesses are Full of Ups and Downs. Being a Business Owner Can Be a Lonely Gig. But you don't have to feel alone.

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The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.

HELPFUL LINKS

• Thinking of Getting a Coach? Check out my work with me page
• Join the Badass Local Small Business Owners Facebook Group!
• Leave a Question for the Show: Ask a Question
• Website/Training Materials
• Become a Founding Member of Our Upcoming Membership Site – Click for More Info
• Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business
• Get your free Business Health Check PDF

WHO THIS PODCAST IS FOR:

local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams

EPISODE 225 of The Local Small Business Coach Podcast

Diving Into Your Numbers and Setting a Great Plan

In today's episode: This is the time of the year that you start to put together your gameplan for the new year. Last week we discussed looking back at your wins and losses and what you can learn from them. This week we want to discuss why you need to set some specific goals for Sales, Profitability & Your Budget. You want to not only set an annual goal but break them down by month.

Finally, you will want to figure out the "how" you get there. The first now begins with setting time to work "on" your business on a regular basis. By starting now, you can create a habit you can continue into the new year!

QUOTE OF THE WEEK: "If you gave me 6 hours to chop down a tree, I would take 4 hours to sharpen the axe" – Abraham Lincoln

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The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.

HELPFUL LINKS

• Thinking of Getting a Coach? Check out my work with me page
• Join the Badass Local Small Business Owners Facebook Group!
• Leave a Question for the Show: Ask a Question
• Website/Training Materials
• Become a Founding Member of Our Upcoming Membership Site – Click for More Info
• Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business
• Get your free Business Health Check PDF

WHO THIS PODCAST IS FOR:

local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams

BONUS EPISODE: Today I want to share with you some of my thoughts on why you need to take advantage of the different resources that are out there for you to learn and grow. More importantly to take action and make a difference!

HELPFUL LINKS

• Thinking of Getting a Coach? Check out my work with me page
• Join the Badass Local Small Business Owners Facebook Group!
• Leave a Question for the Show: Ask a Question
• Website/Training Materials
• Become a Founding Member of Our Upcoming Membership Site – Click for More Info
• Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business
• Get your free Business Health Check PDF

WHO THIS PODCAST IS FOR:

local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams

EPISODE 224 of The Local Small Business Coach Podcast

Time to Start Planning for the New Year

In today's episode: As we head into the new year, you will start to set your goals for 2019. Now is a great time to look backward and review your successes and opportunities and what you can learn from them. What will you not do next year? What processes need to be fixed? What worked well and that you want to repeat at an even better success rate?

As you set goals, you want to make sure that you also dive into the "how". How will you make it happen? How will you pay for it? In this episode, we will break all of this down and help get you set in the right direction to have an awesome next year! (Or rest of this year depending on what you listen)

QUOTE OF THE WEEK: "A goal without a plan is just a wish." & "By failing to prepare, you are preparing to fail"

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The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.

HELPFUL LINKS

• Thinking of Getting a Coach? Check out my work with me page
• Join the Badass Local Small Business Owners Facebook Group!
• Leave a Question for the Show: Ask a Question
• Website/Training Materials
• Become a Founding Member of Our Upcoming Membership Site – Click for More Info
• Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business
• Get your free Business Health Check PDF

WHO THIS PODCAST IS FOR:

local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams

EPISODE 223 of The Local Small Business Coach Podcast

Why You Must Add Your Business to Google

In today's episode: In today's digital world, it is imperative that business owners "claim" their business on Google. But what is the key to bubbling up over the competition? Today we will take a look at some of the tricks you will want to do to make sure you rank during Google searches. Let's face it, we all grab our phone when we are searching for a business, why would your business be any different?

I had the opportunity to attend a class given by a couple of Google experts and I wanted to share some of the information I found interesting. Plus, I wanted to share what you can do to help your business rank better when folks search a business just like yours!

A few of the things we will discuss are pictures, the about section, hours, the role of other websites, etc. They all play a critical piece of your business's Google success.

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The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.

HELPFUL LINKS

• Thinking of Getting a Coach? Check out my work with me page
• Join the Badass Local Small Business Owners Facebook Group!
• Leave a Question for the Show: Ask a Question
• Website/Training Materials
• Become a Founding Member of Our Upcoming Membership Site – Click for More Info
• Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business
• Get your free Business Health Check PDF

WHO THIS PODCAST IS FOR:

local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams

EPISODE 222 of The Local Small Business Coach Podcast

Hiring People for Your Small Business in a Tight Labor Market

In today's episode: With unemployment at an all-time low, many local business owners are struggling to find good help. Whether it is the first hire or just replacing folks or growing your team, you always want to have the best people possible.

But what if those folks aren't walking in your door or being recommended by those you trust? How do you find good people?

In this episode, we take a deeper dive into what you can do to find good people. Here are the areas we will discuss further:

• #1 Way - Great Help is Out There – Go to Them
• Using Help from Retired Folks
• Partner with Veterans Groups
• College Kids
• High School Councilors - Kids Not Going to College
• Folks Looking for Part-Time Work to Payoff Bills / Ends Meet
• Always Be Looking - Don't Hold on to Bad Apples

And don't forget, once you hire the best, remember, it is even more important to grow & develop them.

QUOTE OF THE WEEK: "Hiring the right people takes time, the right questions and a healthy dose of curiosity. What do you think is the most important factor when building your team? For us, it's personality." —Richard Branson

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The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.

HELPFUL LINKS

• Thinking of Getting a Coach? Check out my work with me page
• Join the Badass Local Small Business Owners Facebook Group!
• Leave a Question for the Show: Ask a Question
• Website/Training Materials
• Become a Founding Member of Our Upcoming Membership Site – Click for More Info
• Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business
• Get your free Business Health Check PDF

WHO THIS PODCAST IS FOR:

local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams

EPISODE 221 of The Local Small Business Coach Podcast

Would You Hire Yourself? Let's Check Your Report Card

In today's episode: Would You Hire Yourself? What Would Your Report Card Over the Past Year Look Like? By Looking at Your Past Performance You Can Set the Tone Going Forward. In this episode, we will take a look at your wins & losses and how you can use them to have an awesome upcoming year!

How would you rate your business on the following for example?

Customer Service

Sales

Profits

Quality of Jobs

On Time

Communication with Customers

Working ON the Business vs Just IN the Business

Your Goals for the Year

Employees – Hiring, Training, Developing Them

Self-Development / Mentorships

Dive into the episode and lets walk through these and a few others to see how you are doing. What is going well and what isn't. And more importantly how you can kick butt in the new year!

QUOTE OF THE WEEK: "Money Should Never Change One's Values. Making Money is Only a Report Card. It is a Way to Tell How You're Doing" – Thomas J Stanley

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The Local Small Business Coach Podcast is for Local Small Business Owners who are tired of living job to job and want to get to $100,000 in personal income. Each episode we discuss how to increase your profits, boost your sales, improve your processes and develop stronger teams.

HELPFUL LINKS

• Thinking of Getting a Coach? Check out my work with me page
• Join the Badass Local Small Business Owners Facebook Group!
• Leave a Question for the Show: Ask a Question
• Website/Training Materials
• Become a Founding Member of Our Upcoming Membership Site – Click for More Info
• Get Your FREE eBook -8 Steps to Increasing Your Profits in Your Local Small Business
• Get your free Business Health Check PDF

WHO THIS PODCAST IS FOR:

local small business owners, mobile businesses, brick and mortar businesses, handymen, landscapers, pool cleaners, cleaning services, QSRs, restaurant owners, mechanics, plumbers, real estate agents, dog groomers, franchisees, tradesmen, medical, dentist, insurance, & those looking to increase profits, boost sales, improve processes and develop stronger teams