In the second part of my interview with Artida Karaj, we get specific about the How of frameworkless transformation.   She drops a ton of cool wisdom in this part, including:

* Start with leaders.  Without C-Level buy-in, its just talk.

* Co-create goals - internal team members and leadership

* Create the environment for innovation by creating an outcome culture -  the solution matters less than the results.   Allow collaboration,  decision making, trying and learning, people growth

* Allow that this will take time - years, not weeks or months - to mature and expand fully

* Create enablers - people who can spread the word

* Enforce ‘customer seat at the table’ - the customer is not a LOS, it is the actual customer.

* Technology is not a cost centre, it is a partner