As I was looking at yet another sales deck for which I was asked to comment on an Agile approach, I’m overwhelmed that even a meagre attempt to stick to the 7×7 rule of PowerPoint presentations is hopeless. Each slide reads like a high-school essay in 7-point Arial.

What would happen if we trained our people to connect at a lower level – to focus on the actual human needs we are satisfying when we offer our product? Specs and logic often only confirm what we deeply know – we buy things to feel good or to avoid feeling bad.