Ashe in America, Abbey Blue Eyes, Christy Lupo, and Jackie Espada welcome special guest Annie Hunt for a warm, funny, and deeply insightful conversation about Soft Disclosure and the power of radical honesty. The episode opens with the crew’s usual laughs, Halloween talk, fupa poses, and idioms of the week, before shifting into Annie’s inspiring journey from organic retail strategist to the creator behind Willow Wind Farm and Badlands’ beloved Soft Disclosure line. Annie shares how necessity, faith, and “radical honesty” guided her to craft skincare that honors nature’s design, using whole-plant infusions, local sourcing, and hand-rendered tallow. She reveals the struggles of scaling her products, the lessons behind her community-driven success, and the philosophy that drives her to live and create with integrity. Between personal stories, laughter, and the science of soap, this episode reminds us that true craftsmanship, and true healing, come from the heart.