Baekdal.com

By Thomas BaekdalBusiness

Baekdal.com episodes

November 10 Detecting if a freelancer or journalist wrote the article
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October 30 Can publishers be impersonated?
In an age of people using AI to find security gaps, let's check how many publishers that can be impersonated
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October 28 It’s not artificial intelligence, it’s foolishness
AIs are not so smart that we can't control them, they are so dump that they react in unexpected ways.
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October 26 Newspaper front-page relevance, tone, and focus study 2026
How do you make your readers feel when they see the front page of a newspaper?
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October 20 A new design for Baekdal ‘discovery’ and ‘direct’.
I have launched a new design for the new era we live in.
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October 14 Note to journalists: AI can now uncover what you are trying to withhold
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October 14 How to create an AI-assisted innovation strategy for publishers in 2026-2027
How publishers can empower their staff to innovate more by creating an innovation playground
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September 29 How the public has changed the baseline requirement for news
You wouldn't sponsor a health week by someone who harms your health.
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September 27 Publishers need to focus on audiences that pick them specifically
Quality journalism is not enough to get people to pay, you also need a definable moment.
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September 21 Publishers need to change how they promote their publications
Marketing spend, more about public service broadcasters impact on the market, and Google changing Discover.
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