Baekdal.com

By Thomas BaekdalBusiness

Baekdal.com episodes

July 09 How many people actually subscribe to the news?
When was the last time you saw a viking in 41.9 degree weather?
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July 06 The problem with the 0% study from Danske Medier
Let's take a deeper look at the numbers.
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June 25 What is up with direct traffic in 2026?
Direct traffic is down, but, again, we have to be careful with how it's defined.
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June 23 A deeper look at the macro trends from the Digital News Report 2026
What are the macro trends about how people feel about the news
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June 11 Moving a publisher's tech stack to Europe is hard. The challenge of independent publishers
Also, how not to present a news article for subscribers.
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June 05 Why would you produce low quality news today?
Traffic at volume stopped working 10 years ago.
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June 04 How publishers can build responsible and auditable AI assisted analysis
It's not enough to just tell your newsroom to use AI correctly.
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May 25 The end of the Wayback Machine, and what did live streams look like 100 years ago?
The Internet Archive was never about premium content, but many forget that.
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May 20 What did newspaper livestreams look like 100 years ago?
Let's go back to 1927 to see how big public events were covered back then, and how that compared to today
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May 17 Does trust, interest, and news avoidance impact subscription? And is our crime reporting wrong?
When we only focus on the negatives and the extremes, we also end up helping those who want that focus
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