Are you tracking website visitors and gauging user experience when they get to your website? If not, you should. Use the audio version of our blog, 𝐈𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬, to make your website the best it can be.

Your website should be as unique as your business. Don’t limit yourself to templates and “cookie cutter” website designs. Listen to the audio version of our blog, 𝟓 𝐊𝐞𝐲 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐂𝐮𝐬𝐭𝐨𝐦 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭, to understand why your website should reflect your company's personality.

In this week’s Baer Necessities audio blog, we discuss the practicalities of adding Pinterest to your digital marketing toolbox. Listen to, 𝟑 𝐁𝐫𝐚𝐧𝐝-𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐆𝐫𝐨𝐰 𝐨𝐧 𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭, and learn how your brand can benefit from this social media platform.

If you want to be successful in many aspects of life, you need to establish long-lasting habits and practices to reach your goals. The same applies to business and marketing. Staying consistent helps build your brand and top-of-mind awareness. Listen to the audio version of our blog, 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 𝐢𝐬 𝐊𝐢𝐧𝐠 —  𝐑𝐞𝐠𝐚𝐫𝐝𝐥𝐞𝐬𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐨𝐟 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬, to learn more about the practices you need to implement for marketing success.

What does your current social media strategy look like? If you are struggling to come up with new, engaging and innovative ideas, listen to the audio version of our recent blog, 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐓𝐫𝐞𝐧𝐝𝐬 𝐄𝐯𝐞𝐫𝐲 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐒𝐡𝐨𝐮𝐥𝐝 𝐁𝐞 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟏, for suggestions.

You may have recently heard about the social media app Clubhouse. Popularity and usage have grown over the last couple of months, and the #BaerTeam needed to investigate and understand the platform more. Listen to our latest blog in audio format, 𝐂𝐥𝐮𝐛𝐡𝐨𝐮𝐬𝐞: 𝐓𝐡𝐞 𝐍𝐞𝐰 𝐒𝐨𝐜𝐢𝐚𝐥 𝐕𝐈𝐏 𝐀𝐩𝐩, to determine if you should download and use the app.

Does your company have a crisis management plan developed? If the answer is no, that is the wrong answer. Listen to the audio version of our blog, 𝟓 𝐒𝐭𝐞𝐩𝐬 𝐨𝐟 𝐂𝐫𝐢𝐬𝐢𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧, to understand how to prepare before, during and after a crisis occurs.

When was the last time your website was updated? The #BaerTeam has compiled five painless ways to improve your site's performance and  search ranking. Listen to the audio version of our blog, 𝐓𝐨𝐩 𝟓 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐓𝐚𝐜𝐭𝐢𝐜𝐬, to find out how.

During the fourth quarter of 2020, Facebook reported almost 1.85 billion daily active users. Facebook’s consistency, reliability and active users make it one of the most useful social media platforms for businesses. Are you effectively using the platform? Listen to the audio version of our blog, 𝐓𝐨𝐩 𝟓 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐓𝐢𝐩𝐬, to enhance your strategy.

Getting a referral from a friend, family member or business connection makes business development easier. What happens once those referrals are far and few between? Listen to the audio version of, 𝟔 𝐏𝐫𝐨𝐯𝐞𝐧 𝐖𝐚𝐲𝐬 𝐭𝐨 𝐆𝐞𝐭 𝐌𝐨𝐫𝐞 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥𝐬, for new creative ways to cultivate referrals!