Baker McKenzie's "Off the Shelf"

Data and IP in green innovation play an important role in CG&R businesses and in this new episode, partner Eva-Maria Strobel is joined by Renata Amaral, partner at Trench Rossi Watanabe Sao Paulo*, to explore key legal considerations from an IP & data angle that companies should consider in relation to green innovation, including what elements are crucial to address sustainability/meet ESG goals and the competitive advantage IP rights give while undertaking your sustainability journey.

*Trench Rossi Watanabe and Baker McKenzie have executed a strategic cooperation agreement for consulting on foreign law.

In this episode, Julia Hemmings, a partner in our IPTech practice in London, and Rebecca Lederhouse, an IP counsel based in our Chicago office, discuss the role of marketing in green innovation and the increasing regulatory scrutiny around green claims in advertising. They focus on green claims as a key area of regulatory focus, key tips and tricks to consider when using green claims in advertising, and what's next in the pipeline from a US and EU lens.

In this episode, partner Mackenzie Martin and senior associate Tanvi Shah in our IPTech practice, discuss the role of patents, trade secrets and plant variety rights in green innovation – and in particular how they incentivize and promote technological development.

In this episode, partner Nathalie Marchand from our Paris office is joined by special counsel Grace Wong from our Hong Kong office, to explore differing collaboration trends and entities in green innovation, considerations regarding green innovation agreements including background and foreground IP rights, protecting the confidentiality of green innovations and how to navigate a termination of the collaboration.

In this episode, partner Eva-Maria Strobel and senior associate Tiffany Conley in our IPTech practice, discuss green trademarks in green innovation that includes various types of trademark protection and rapid developments in this space, key challenges when registering green trademarks, navigating the revocation of registered trademarks based on deceptiveness, and looking ahead to new trends and developments from both a European and Asia Pacific lens.

Artificial Intelligence (AI) is regarded as a fundamental enabler of green initiatives. In this episode, partners Francesca Gaudino and Carlos Peniche in our IPTech practice, discuss the role of green technologies, data and AI in green innovation including 'red' and 'green' AI, regulation of AI in Europe, how AI interacts with sustainability in practice and looking ahead to developing environmentally sound technologies that are sustainable enough to face the environmental challenges that the world faces when it relates to its impact to the environment.

In the final episode of our blockchain for brands series, Alyssa Auberger, Baker McKenzie's Chief Sustainability Officer and former Global Chair, Consumer Goods and Retail (CG&R) Industry Group continues the conversation with Sue McLean, partner in Baker McKenzie's IP, technology and data group, on key due diligence issues that CG&R businesses should look into before signing up to a blockchain consortium, including consortium structure, governance and funding, and intellectual property, competition law issues.

Continuing on from the previous episode, Alyssa Auberger, Baker McKenzie's Chief Sustainability Officer and former Global Chair, Consumer Goods and Retail (CG&R) Industry Group is again joined by Sue McLean, partner in Baker McKenzie's IP, technology and data group, to discuss some initial considerations – and in particular data privacy considerations – for CG&R businesses who are thinking about participating in a private blockchain consortium.

In this episode, Alyssa Auberger, Baker McKenzie's Chief Sustainability Officer and former Global Chair, Consumer Goods and Retail (CG&R) Industry Group is joined by Sue McLean, partner in Baker McKenzie's IP, technology and data group. They discuss blockchain basics for CG&R businesses who may be considering blockchain, whether it be to advance sustainability objectives, tackle counterfeiting issues or address other business challenges.

In this episode, Alyssa Auberger, Baker McKenzie's Chief Sustainability Officer and former Global Chair, Consumer Goods and Retail (CG&R) Industry Group is joined by Grant Murray, an Antitrust and Competition expert based in our London office. They discuss how competitor collaboration to address common sustainability challenges in the CG&R industry need not land companies on the wrong side of competition law.