In today's episode we walk you through how we created our business plan and how we keep creating and shaping our business plan as we grow and develop.

As a business owner, you need a business plan even without a storefront. If you don’t want to create a thorough business plan right now, I totally understand, but you at least need to create a one-page business plan.

Business plans are required if you ever need to seek financing. You will have to provide one for loans and grants, but there is an even bigger reason why you need a business plan. Business plans help you set goals and create a vision for what you want your business to look like and where you want your business to go even without a storefront.

In this week's episode, you get to learn a little bit more about each of the member's of our team.

In this week's episode, we give you tips on how to start your bakery business especially if you will not have a storefront.

We talk about several things that you need complete if you want to start your bakery business, but we also provide tools for you to use to get started.

Our ebook "How To Successfully Launch Your Baking Business Without A Storefront Ebook"

https://www.perfectlypastry.com/product/how-to-successfully-launch-your-baking-business-without-a-storefront-ebook/

Our No Storefront: Baking Business Pro Pack

https://www.perfectlypastry.com/product/no-storefront-baking-business-pro-pack/

Our No Storefront: Baking Business Starter Kit

https://www.perfectlypastry.com/product/no-storefront-baking-business-starter-kit/

In this weeks episode, we give you some IG tips for your bakery business. We are gearing up to release our full beginners course for bakery social media called Bakery BS 101: Bakery Social Media.

Since the course is not quite ready, we wanted to at least start helping our audience grow their social media accounts so we started with sharing some of our top tips for IG.

If you are interested in learning more about our Bakery BS 101: Bakery Social Media course, then follow this link to learn more https://mailchi.mp/4234faf1aa47/je8b6g2cmp

In this episode we talk about the tools that we use to successfully run our baking business.

We talk about our baking bible which is the book that we continuously use to ensure our technique is the best. It provides information on how to improve your baking skills and offers great recipes. Learn more about how to get a copy below:

**This post may contain affiliate links. If you make a purchase from one of my links, I may receive a commission or credit at no additional cost to you. For more info, please read my disclosure policy on our website.**

www.perfectlypastry.com

On Baking 3rd Edition (Our baking bible):

https://amzn.to/2IRncgW

Do you struggle with knowing how much to charge for your baked goods? How much should you charge for a dozen cookies? Stop going to Facebook to find these answers. Instead, learn to confidently price your baked goods for your baking business. We offer an email course that spells out exactly how we price our products to make money in our business.

www.perfectlypastry.com/pricingcourse

Do you love baking and think you are ready to make this side hustle a dream? We are here to help you on your journey. Learn how to successfully launch you home baking business.

www.perfectlypastry.com/successfullylaunchyourbakingbusiness

Why A Water Bath?

Water baths are needed for custard-based baked products like cheesecakes. The words “water bath” seem like a complicated process, but it is actually a simple process. No need to feel intimated.

Cheesecakes and other custard-based products need to be baked in slow, low, evenly distributed heat to get the best results. This is provided by baking your cheesecake on a low temperature and using a water bath during the baking process.

Water baths help reduce the browning process during baking and prevents over-browning during the baking process. Water baths also prevent cracking of the final product.

What Causes Cracking In a Cheesecake?

Not using a water bath properly can cause your cheesecake to crack. Not allowing your cheesecake to completely come to room temperature after baking can cause your cheesecake to crack along with trying to quickly cool down your cheesecake. Not using room temperature ingredients will also lead to a cracked cheesecake.

BE PATIENT WITH YOUR CHEESECAKE. REMEMBER SLOW AND STEADY WINS THE RACE.

Full blog post:

https://www.perfectlypastry.com/create-a-water-bath-to-prevent-water-from-ruining-your-cheesecake/

A few weeks ago we had a brain power 1/2 hour zoom meeting where we got together with other bakery owners to brainstorm ways we could grow our bakery email list that does not require the use of coupons and sales.

This is a clip from that zoom meeting talking about why your email list is important and a little bit about how to attract customers with freebie opts.

For the full recording of the meeting in video and audio form, then go below and sign up to obtain a copy for free.

https://mailchi.mp/3f784c4a287d/hoqaiv4jja

In the full video we give you several different ideas and how you can use them to create freebies for people to opt in to our email lists and hopefully convert them to life long customers.

Learn how to make a simple and easy keto friendly American buttercream. Top tasty treats with this frosting or just simple snack on it by itself.

This recipe is so easy my 4 year old can help me make it. Get the full recipe at https://www.perfectlypastry.com/keto-american-buttercream/

Learn about how liquids are used in the baking process. This video has a BONUS: Game included. We recorded this in the middle of the crisis and decided to spice up our live with a game.

See if you can spot the 5 TV shows hidden within our live. Most people could catch 2-3, but no one could find all 5 of them hidden.

See if you can figure out all 5 and drop them in the comments. I will let you know if you are right or wrong.

There is currently a mixed air of anxiety and anticipation as we wait for the world to open back up. Over the past several weeks, we have turned to improve ourselves and our business. Here are some of the things that you can do during down times in your business.

It doesn't just apply to our current situation. There are going to be times when our business will fluctuate. We can still grow as individuals and we can still grow our business during these times.

Please links are affiliate links. We may earn a small commission if you decide to buy. Please know we only provide information to these that we use or want to use in our business.

Resources mentioned in video:

Email Marketing Fairy (#afflink)

https://perfectlypastry--katedoster.thrivecart.com/the-email-marketing-fairy/